On Episode 23 of The Content & Media Matters Podcast we spoke to Martin Sebelius, the SVP and General Manager of EMEA and LatAm at Accedo.tv, about the importance of diversity in the sector. Here’s what he had to say on the topic: 

Diversity is challenging for us. We’re not exclusively recruiting from schools that we already have recruited from, or settling for posting our job ads on the usual job boards – we’re trying to look further. Also, it’s not only where you look, it’s how you look, how you explain a position and what the company does. We probably do it in a man’s way, so we’re limiting ourselves in a very bad way. 

We need to make sure that we have a work environment that is equally inspiring and engaging for both men and women. We’re working on finding out what those parameters are, and how to improve them for the people that we already have. The big question is ‘How can we provide equal opportunities to grow as individuals and grow careers at Accedo?’. 

The benefit of improving cognitive diversity is that we do better business when more perspectives have gone into something. It’s a better outcome. Why is that? Well, if you have a team that wants to or needs to achieve something, and that team is homogenous, it’s probably easier as a project manager or leader to achieve that goal in the short term. But in the long run, yes, it’s stable, but it’s probably also stagnating. You won’t innovate without different ideas. 

Another benefit of diversity is that when you bring in different backgrounds, perspectives, views, ideas and inspirations, it stirs things up in a good way. It impacts the quality of what Accedo delivers, which is an experience. So who’s the subject of that experience? Well, that’s a diverse set of human beings. How can you pretend to bring optimal value in that setting if you don’t have diverse teams? You can’t.

To learn more about Martin’s work at Aceedo.tv, tune into Episode 23 of The Content & Media Matters Podcast here. 

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