Establishing a Moon Base 

What are the challenges in setting up a permanent manned base on the moon? On Episode 50 of The Satellite & NewSpace Matters Podcast, we spoke to Darren Charrier, the Business Development Manager at KSAT Inc, who explained the benefits and challenges of doing just that. Our conversation touched on everything from the resources that are available on the moon to the infrastructure we’d need to establish there to sustain life. Read on for Darren’s insights. 

As a self-professed lunar salesman, why the Moon?

There are a couple of strategic reasons why the Moon is interesting. Generally, when thinking about the exploration of the solar system, the moon is a good place for a quick pitstop for the rest of the solar system. It is approximately 20 times easier to get off of the moon than it is to get off of Earth. There’s about a sixth of the gravity, and there’s no atmosphere. The basic idea is that if you can get into space and head over to the moon, you can refuel there, and then the rest of the solar system is your oyster. The moon is an enabler for the rest of the solar system. 

There are some other exciting things about the moon, like water harvesting and helium three, which I still think is one of the silver bullet cases for the moon and creating a true lunar economy. Saying a lunar economy implies that there is value being extracted from the moon that is self-sustaining, and there’s an economic drive to go there. I see helium three, water and low-gravity manufacturing as those drivers. 

The other driver is geopolitical. There seems to be an increased geopolitical race to return to the moon. China plans to go to the moon and have a human presence there by 2030. NASA is planning to get there in 2028. In both cases, those nations are pulling in a cohort of other nations to support, grow, and create international cooperation for our return to the moon. It’s hard not to draw a parallel between this and the age of exploration of the 1600-1700s of the Americas and the Pacific by various European powers. 

Why do you think it’s important now to explore a greater economy or for this to develop even further?

The cost has come down significantly compared to the Apollo era when we went to the moon in the ‘70s, but it did take 10% of the annual budget of the United States to get there. That’s an incredible amount of money for the time when adjusted for inflation. Now the ambition is to go to the surface of the Moon and create a continued presence by building a base on the south pole of the moon at a 10th of that original budget. That’s 1% of the US budget. This is due to several different factors, like our computing power, which has gone up exponentially and is a fraction of the weight, size and quality. One of the facts you hear when discussing going to the moon is that the entire Saturn Five and Apollo landing module had less computing power in it than a modern cell phone does. That part is key. 

We’ve had tremendous strides forward in material science. It’s cheaper and faster to manufacture several of these different key components that go into our spacecraft. There’s a much larger supply chain to support onboard radios and star trackers that you can just buy commercially now. We’re seeing this in NASA’s posturing for returning to the moon. The Eclipse program is a great example of that, where they are using landers that are created by commercial companies as opposed to large governments. So to answer more succinctly, it’s about the cost and availability of the infrastructure to support returning to the moon. There’s a tipping point, we’re finally there.

What does it what does it mean to establish a lunar infrastructure?

There are several key elements that we need to return to the moon. Let’s start by talking about the end state of what we’re trying to do. Let’s anchor ourselves to the idea of putting a base on the south pole of the moon. Imagine something like the International Space Station, perhaps with a few smaller modules where a team of astronauts can live sustained on the surface of the moon. There are a lot of things that we need to be in place to make that work. We need space transportation; reliable ways of getting cargo to and from the moon. Also, how do we communicate with the spacecraft that are going there? Once you’re there on the surface of the moon, how do you have power? If I want to charge my iPhone, how am I going to do that on the surface of the moon? 

On Earth, we have ports where a ship can dock and reliably offload cargo in a fast and efficient manner. We need to create an equivalent on the moon. Something to consider is when you’re landing, you have rocket exhaust coming out the bottom, and it’s shooting out extremely hot gases, it will start to blow all the sand on the surface of the moon around, and there’s no air to slow it down either. These sand particles will travel at the speed of a bullet, and they can rip through the wall of a base. So, we need to put landing pads, ports and infrastructure in place before we can send people out there. These are all challenges because we’re still working through the challenge of just putting cargo safely on the surface of the moon without it tipping over or crashing along the way. There’s a lot of technology that’s going to have to go into creating a regular mode of operations on the surface. 

To hear more from Darren about creating a true lunar economy, tune into Episode 50 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

The Role of Automation in Zero-Touch Environments

As automation becomes an increasingly large part of workflows across the connectivity industry, how much control should we give AI over decision-making processes? On Episode 26 of The Connectivity Matters Podcast, we spoke with Wim te Niet, the VP of Global Sales and Service Assurance Solutions at EXFO, about his perspective on the topic. Here are his thoughts: 

What are your views on automation in zero-touch operations, and what are the benefits of moving to automation over manual testing methods, for example?

If you look at what’s driving automation, there are three factors. Look what happened to service providers. Over the past few years, their cost level has gone up significantly. There have been significant salary increases, and we’ve all noticed what happened to our energy bills. Now if you look at service providers and how much energy they use in their data centers, they are running a network that is very energy-intensive. Those different factors have led to a significant increase in OpEx. 

One of the key benefits of moving to automation is OpEx reduction. If tasks are automated instead of people doing the task, that drives your your OpEx cost down. The second key driver, from my perspective, is customer experience. If you think about things like time to repair, response time, and failures in the network, driving that down through automation obviously has a direct impact on customer satisfaction, customer experience, and customer retention. The third factor is network virtualisation. These days, they’re increasingly cloud-based. 

Previously, if you were in London, you would have a physical connection to a voice switch somewhere in the city. You would be able to pinpoint that, if your line is down, there’s probably something wrong with that switch or the connection between you and that switch. In a virtualized and cloud-based environment, there is complete decoupling of the service from the physical location. With the increasing number of devices on the network, and a decoupling of logical and physical infrastructure, network complexity usually goes up, which also drives the need for automation. 

What are the barriers to achieving zero-touch operations?

A major barrier is the psychological impact. Do you let these decisions be made by a machine? That’s something we need to overcome. If you use the analogy to self-driving cars, one challenge is to develop the technology that provides a fully self-driving experience. The producers of these systems say they are more reliable than human beings because they’re quicker and better at decision-making. But actually saying, ‘Okay, we’re now going to leave the decision to the machine,’ is a big thing because if it goes wrong (or when it goes wrong), then there is a real problem. 

If you use that analogy to the service provider network, if your OODA-based decision causes a massive network outage because it makes the wrong decision, as the CEO or CTO of that operator, you’ve got to explain. It’s a technology that is not completely mature, and there’s the psychological elements. Do you actually leave that to the machine, or do you still want somebody with human intelligence to look at it? I think the latter will still be the case for a while to come, which is actually a good thing.

To hear more from Wim, tune into Episode 26 of The Connectivity Matters Podcast here.

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Career Advice for the Commercial Satellite Sector

As the commercial satellite sector expands in the wake of SpaceX’s success, there are more opportunities to transition or progress in your satellite career. On Episode 49 of The Satellite & NewSpace Matters Podcast, we were joined by Tami Dias, the SVP of Global Sales at ST Engineering iDirect, to talk about her advice for people joining iDirect and the industry in general. Here’s what she said: 

What’s your perspective on the talent space in the commercial world of satellite?

It’s a really interesting situation at the moment. Everybody’s in conversations about something. Traditionally, the satellite indnustry was like a big family where everybody knows everybody. It was like the six degrees of Kevin Bacon game, except in our sector it’s like two degrees of separation. You could always ask somebody about a candidate. Now, it has opened it up to lots of new people because satellite is in the media. It’s a buzzword. Anything Elon Musk does is going to get attention, right? Think of how many times people mention SpaceX or Starlink now. That creates interest in joining our industry, which links to diversity and inclusion. New people with new ideas are really important to the longevity and changing the face of the industry. In addition to new players emerging, we’re bringing in new people.

What would you say to someone considering joining iDirect?

You’d be joining a company that is very focused on inclusion, diversity, growth, and newness. We’re in a state of transformation, which is exciting to some people, but concerning to others. There’s a lot of change going on, and you have to be able to embrace that. It’s fast-paced. We have so much happening on a daily basis that it seems crazy, but it’s super exciting. iDirect is a rare bird where everybody is super smart and super good at what they do, so you have to come in with some game, or else a closed mouth and open ears, because you’re going to learn a lot. You’ll get a lot of mentoring here, and we welcome idea exchanges and new perspectives from people from outside of the industry. 

What one piece of advice would you give to people entering the satellite industry more generally?

Be flexible and be open to change. Study. That’s also really important. It’s an old industry, so there are a lot of people who know a lot of stuff. If you want to keep up, you’ll need to immerse yourself in that legacy and the historical elements of the satellite industry. Get to know all the new stuff that’s coming out, too, because there’s a lot of it. You’ve also got to realise that customers are customers, but our customers really have done what they’ve done out of necessity. They consider it a really important part of their business because we’re providing things like essential communications. When you think back on what’s been done with the military, maritime, or aviation, these major industries wouldn’t be able to operate without what we provide. I would have the new people in our industry really think about that. 

To hear more from Tami, tune into Episode 49 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

The Impact of Combining AI and Cloud Security 

AI has been one of the biggest technological developments of the last decade. Cloud security is another growing concern as so many people and businesses move their assets onto digital storage platforms. Both come with increased security concerns, but what happens when you combine the two? On Episode 41 of The Cyber Security Matters Podcast we spoke with Raf Chiodo and Shai Alon, the Chief Revenue Officer and Director of AI Innovation at Orca Security, about their experience of blending AI and cloud security to create innovative new cyber security solutions. Here are their insights: 

The cloud security space is both innovative and hugely competitive. How does Orca Security distinguish itself from some of the other players in the field?

Raf: “First and foremost, we’ve got to make cloud security easy. We’re coming from the days where every little niche and security had a different tool, and the complexity was really overwhelming. We’re taking a holistic view and helping our customers really focus on what matters most. Secondly, the platform has to help stakeholders communicate across teams and make their security tools generate alerts. It’s got to be a great platform to help teams communicate, whether you’re in security or DevOps and engineering or compliance, it’s got to be something that helps facilitate that communication. Our vision and our approach is to help drive more security earlier into the development lifecycle because that creates such strong results. Finally, we’re building partnerships and integrations that really matter, helping customers take this platform approach, and integrating it with other tools that they’re already using, so that they collectively get a better outcome.”

How do you see AI integrating with cloud security?

Shai: “The capabilities brought about by the modern AI are profound. There’s an endless selection of opportunities to create and unlock new value – and specifically in cybersecurity, we found it very useful for enhancing our product and improving the user experience. One of the standout features we developed allows natural language search across the Orca data model by integrating AI. Orca goes and scans all these cloud environments and finds thousands, sometimes millions, of different things. They are often a bit cumbersome to navigate. So we created an AI that lets our customers search using their own words instead of traditional UI filters, and it’s something they really love. It’s been especially popular with non-native speakers who prefer searching in their native language, which is a testament to the accessibility that AI can provide. We’ve been working on dozens of user experience enhancements for the product. Each one unlocks new personas that can use the product because it’s much easier. 

Another interesting avenue that we took is optimizing the workflow of our security researchers. We have dozens of security researchers at Orca who are the ones behind the scenes, creating all the configurations for how you map out the cloud, how you create alerts, how you prioritize these alerts, how you remediate them, etc. It’s a lot of work. Unlike developers that have coding assistance, like GitHub or CoPilot, our cloud researchers have a dynamic field where they are able to create AI that helps them streamline their processes. It can do the tasks that require expertise, but it mainly helps with mundane tasks. For example, our AI helps with creating metadata, so writing descriptions for cloud entities, or documenting alerts with their remediation steps. This doesn’t replace our researchers, it serves as a force multiplier, boosting their productivity and allowing them to accomplish much more.”

What change have you seen in the appetite for customers using AI or learning how AI can influence and impact their cloud security solutions?

Raf: “AI discovery and natural language applications are very natural extensions for customers to expect in their environment. What they love and are surprised about our use of AI to create remediation steps. The overhanging issue in our industry is the skills gap, right? There are so many unfilled jobs of increasing complexity, so any tool that can be used as a force multiplier to boost productivity is greatly welcomed. On the other side though, there’s a lot of concern. We’re starting to see customers require not just a standard master services agreement in terms of service documents, but data security agreements that incorporate AI, as well, covering what data is feeding the models, where the data goes, who owns the data, what the risks are, etc? AI is adding a new complexity that customers are clearly concerned about.”

Where would you hope the cloud security space develops over the next 10 years? 

Shai: “It is a long horizon, but I am looking forward to seeing products that can take action on your behalf. Today, as an industry, we started by just being able to map out what exists and where the risks are, and we’ve transitioned to integrating all your tools to helping you solve problems. I would like to see a future where the products solve the easier problems themselves, and don’t even involve human beings, leaving us to solve the most challenging and influential parts of security.”

To find out more about the relationship between AI and cloud security, tune into Episode 41 of The Cyber Security Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Innovation Strategies for Startup and Scale-Up Companies 

New satellite companies often face challenges as they establish themselves alongside legacy players in the sector. To help us understand this turbulent business landscape, we spoke with Martina Löfqvist, the Head of Strategy & Partnerships at Picterra, on Episode 48 of The Satellite & NewSpace Matters Podcast, about her experiences and advice surrounding startup and scale-up companies. Read on for her insights. 

“Building stuff for space that you actually fly into space is very complex because there are a lot of regulations around it. Even though it’s become cheaper and easier to launch, there are still a lot of regulations around what you can launch and how you can launch it. If you want to build a novel piece of technology, it takes time to innovate on that. 

When it comes to software, that is a little bit easier to develop. When you have some new technologies and developments, such as machine learning, it’s quite complex. We’re seeing right now that there’s a lot of hype around AI, which is also great for us because more people understand what it actually means now, but it’s still a challenge to develop a really solid solution and end product. 

In terms of the space industry in general, there’s still a link missing between what the space industry creates and what appears on the commercial market. There’s still a challenge in terms of commercialization. Of course, you have some b2b sales within the space industry, which I think is easier because you would be selling to companies that understand what you’re doing. When you go out into other industries, there’s still an education piece that needs to be done. 

For example, when it comes to Earth Observation in the agriculture sector, a lot of farmers don’t understand why you need satellite data. I heard someone at a conference recently say that they had talked to a farmer, and they explained all the amazing things that you can do with Earth Observation and analytics, and the farmer said, “Well, I have a window. I could just look out and see how my crops are doing.” So there’s a communication aspect where we need to make sure we’re offering clients added value. 

To achieve that, we need more marketing people, salespeople and strategists into the industry because they can bring our products to life. To do that, smaller companies need to have a strong culture. One of the reasons I joined Pixar was because of its culture. Of course, its technology is really amazing, too, and I have a personal connection to that, coming from a software and AI background to the product that we have. But I do believe the saying, ‘culture eats strategy for breakfast’. Throughout history, there are many great examples of how humans have been able to accomplish amazing things by having a very strong team. Having a collaborative culture at the core of a team allows you to innovate. 

Hiring the right people and making sure that the team feels safe, heard and appreciated is important because if you have that, you’ll also express that outward. You’ll also have more ideas flourishing within the company, and people will feel safe enough to express their concerns, admit their mistakes, and engage in more creativity. When we’re hiring at the Picterra, something that we really look for is emotional intelligence. It’s vital for us that our people have an understanding of themselves and how they relate to other people. Compassion is important too. 

To hear more from Martina, tune into Episode 48 of The Satellite & NewSpace Matters Podcast here.

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

How to Achieve Space Superiority

With so many countries and organisations vying for access to space, who controls the limited available resources? It comes down to space superiority – or the group that has the most prominent presence. To help us explore this phenomenon, we invited Philip Hover-Smoot, the CEO of Scout Space, to speak to us on Episode 47 of The Satellite & NewSpace Matters Podcast. Here are his insights: 

“From a business perspective, our immediate concept of space superiority is ensuring that the people tasked with maintaining it are appropriately equipped to do so. We take our job for the US Department of Defense extremely seriously; that is why we exist. Frankly, we can’t exist without them. There is a symbiotic and synergistic relationship there. Their stakeholders are perfectly aligned with ours, and their problems are ours. We are trying very hard every day to understand what those problems are so that we can create solutions for them.

That said, when I think about space superiority, the importance there is not necessarily how we make sure that taxpayer dollars are spent on cool tech. Space has been a war for domain since day one. It still is, and honestly, I think we’re squandering it. If you look at the approach of the US, both from a government spending perspective and from a commercial industry spending perspective, we are not prioritising it appropriately. We’ve been advocating on the Hill for more attention to be focused on appropriate spending and budgetary allocation. We’ve been out talking with investors, trying to convince them that this is an important problem that needs to be solved. 

Realistically, I do not think that we (and by that, I mean the Western NewSpace world) are squandering an opportunity. A lot of blood, sweat, tears and sacrifice went into getting us to the position of primacy that we have today. The US leads space, but that won’t be the case forever. If we are not innovative, and we are not allocating money appropriately, we are going to lose our superiority, and that is not a thing we want to lose. The strategic implications of that are hugely substantial. Space superiority, to me, is not just us selling widgets to Space Force to go help them find dots, streaks and blobs. We love that business. We’re going after it. But it’s about the whole industry and government realising that there’s a real threat, and that threat is imminent, and it needs to be addressed. 

Our attitude is almost childlike in NewSpace. We think, ‘Oh, this is a fun domain to go and put up EO constellations in and test weird communications capabilities in’. The reality is that none of that matters. If it’s contested, they’re all dead within 10 minutes. To me, that is unacceptable. Moreover, a lot of commercial industry today is recreating tech that’s been around for 50 years, and we’re saying it’s novel, and we’re trying to do it at a lower price point. There’s some logic to that, but I think we’re missing the boat. Space superiority is about pushing the edge and finding new ways to do things. That means looking at truly novel capabilities; things that no one’s ever done. That needs to change if we want to maintain our space superiority.”

To hear more form Philip, tune in to Episode 47 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Monitoring Greenhouse Gasses From Space

Greenhouse gas emissions are a growing concern for the environment. To help us tackle this issue, GHGSat offers a satellite monitoring service that helps organisations understand and reduce their emissions. We unpacked this on Episode 46 of The Satellite & NewSpace Matters Podcast with the company’s Senior Vice President of Strategy, Jean-Francois Gauthier. Read on to find out more about the company’s role in reducing greenhouse gasses. 

What are the advantages of measuring greenhouse gas emissions from space? 

Satellites offer very specific advantages to monitoring greenhouse gases. Firstly, you have the ability to look at the planet from a certain vantage point, which is the very foundation of Earth Observation. With that, you’re able to look at whole regions of the planet repeatedly as well. The ability to frequently revisit and look at large areas without having to deploy boots on the ground is a crucial advantage that satellites bring to the table in terms of generating insight and data that is useful and actionable. 

When it comes to greenhouse gases more specifically, satellites are one part of a larger toolbox that includes aircraft, drones and in-situ monitoring. Satellites play a very important role because of their ability to take frequent imagery over large areas, which you simply can’t do with drones. It’s also too costly to do with aircraft or other methods. Of course, there are drawbacks, such as the higher detection threshold, so the size of the emissions we see is much bigger than what you would see with a drone or an aircraft. That’s why all these solutions are complimentary, but space plays a really important role.

Where has GHGSat made the biggest impact on behaviour so far?

Things have evolved since I joined the company in 2016. It’s important to understand that this segment did not exist at all back then – this is something that we pioneered. The measurement of emissions directly at industrial sites using satellites did not exist before we launched our satellites. So, there was an education period. Some people looked at me like I had four heads, others just said, ‘So you’re spying on us? Is that allowed?’ Eventually, that attitude has evolved and grown. 

Our timing was nearly perfect. Honestly, there was a bit of luck involved in that as well. Methane has become a very important topic in the last three, four, or five years, and it just so happens that it is the gas that we focus on. Of our 12 satellites, 11 focus on methane, and 1 looks at CO2, but we’re not stopping there; we’re still launching more satellites. 

And why are we doing this? First of all, the technology works. We generate dozens of plumes every day all around the world. Now, the name of the game is monitoring these industrial sites more frequently to get a better idea of how persistent these emissions are so that action can be taken. We’re continuing to scale according to demand, which has been very strong. 

To go back to your question about impact, that’s not our focus now. Not that we’re not working on improving the technology and pushing the limits – we are – but we’re looking at the next generation of satellites and aircraft technology so that we can continue to stay at the leading edge. We’re focusing on driving an impact and finding the right partners to generate action on the ground to reduce emissions because this is what this is about. It’s great to measure emissions, but our passion is about also making a difference. The potential for impact is huge, and we’re only just scratching the surface. 

To find out more about reducing emissions through satellite observation, tune in to Episode 46 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Space Sustainability Laws & Regulations 

As new regulations are passed to improve sustainability in the space sector, companies are having to adapt their service offerings and create new solutions. To help us unpack the topic, we invited Dr Jur. Olga Stelmakh-Drescher, the Chief Policy, Legal and Government Relations Officer at Exolaunch, to speak with us on Episode 45 of The Satellite & NewSpace Matters Podcast. Here are the highlights of the conversation. 

What do you think the broader industry can do to improve space sustainability?

I believe we need a strong international engagement and community, and more efficient communication and sharing of best practices. That needs to come not just from leaders in the global arena but equally from policy, opinion and decision-makers. I would probably be seen as provocative for saying this, but it seems that the community needs to start understanding the cases affecting sustainability and space to fully grasp the criticality of this topic and start taking real action. The measures that have been commanded for implementation have to be executed. 

From a legal perspective, how do current space laws and regulations address sustainability concerns?

Sustainability is on the agenda of ministers these days, it’s a very popular topic. There were multiple attempts undertaken by a variety of stakeholders that resulted in a globally binding engagement or commitment. However, the solutions are extremely fragmented and differentiated. There are many good examples of original efforts, like an FCC five-year rule for orbiting satellites or the European initiative to develop a European Union Space Law focusing on safety, sustainability and security. But the question we should ask ourselves is, ‘Was it sufficient?’ Does it ensure the sustainability of the space environment? It’s not just you and I who have to discuss this topic; it needs to be a global engagement. Unfortunately, it stays in the realm of discussions and actions.

Are specific legal frameworks in place to incentivise space companies to prioritise sustainability in their operations?

The specimen ability rating is one such framework, but it’s not a legal one. It focuses on incentivising space companies to prioritise sustainability in their operations. This rating constitutes a tiered support system that takes a series of metrics based on models previously published by government agencies and academic institutions and serves to quantify and measure sustainability-related decisions taken by operators. Points are awarded according to the positive impact on the space environment, and actions resulting in the most sustainable impact received will receive more points. The sustainability rating also considers the design, operation or end of life of a mission. The question now is how we will ensure that more and more actors volunteer or pursue its scoring. I believe that we need more tools like this that incentivize space companies to prioritise sustainability.

What role do international treaties play in promoting space sustainability, and how effective have they been so far?

International treaties create legal grounds for sustainability. Unfortunately, back in the day, the consequences of space activities were neglected, and the entire focus was on the first attempts and tries. It was somewhat of a learning curve, and the law did not reflect the key concerns of that time. Who could have foretold that conducting space activities wouldn’t be a privilege of the few, but instead, launching space objects into space would become routine, and space debris would turn into a growing problem? International treaties need to catch up. 

To hear more from Olga, tune in to Episode 45 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Hiring Changes & Challenges in Connectivity  

Within the connectivity industry, talent shortages and lack of diversity are rife. On Episode 25 of The Connectivity Matters Podcast we spoke with Jennifer Montague, the VP of Growth at Onomondo, about how she is expanding her team. Here are her insights.

How has hiring been in the last 12-18 months, from a high-level perspective?

People are having a lot of trouble trying to find the right role. As a manager, I don’t want to say hiring has been easy, but there’s been a lot of talent to choose from, which can be good and bad. If you go to a restaurant with a 60-page menu, you can’t really decide what to eat. It’s the same with hiring. I’ve had up to 300 applications for roles, which is a lot to choose from. 

My advice, particularly when it comes to startups, is to know your numbers. In this environment, the money is just all over the place, and it’s growth at all costs. We’re hiring left, right and centre, but you have to prove the value that you’re bringing in, which is why I say ‘know your numbers’ and make sure you keep track of your hires’ outcomes. Look for people who have had an impact, but also for their ambition and potential.

How has your hiring process changed since you’ve grown as a business? 

When you’re a startup, you want generalists who can wear a bunch of different hats. As you get into scale up, you want specialists. You want the people who only do one thing, but they’re damn good at it. That’s always an interesting transition for me. You hire people who start the marketing from nothing, and they’ve done all the hard work and heavy lifting, but suddenly, you reach a point where you don’t need them anymore. That is a really bad feeling for everyone because you want to show appreciation, but you also need specialists in SEO, paid search, or full-stack development and no longer have space for those generalists. 

You’re now hiring based on applications rather than headhunting. How has that affected diversity?

It’s definitely brought out the importance of looking for the potential of each individual. Now, when you’re looking for one particular role, and you see all these people can do the job, then you have to assess what else they bring to the table. Frankly speaking, I live in a very homogenous community. Denmark isn’t really known for a lot of diversity. At the moment, my company’s policy is not to hire remote-only positions, so you have to be physically present and able to commute to the office. That reduces the pool of applicants that I can look for. 

When it comes to one of the things I have done, I’ve added a blurb to my job posts about not ticking every single box because traditionally, women and people of colour will not apply for a job unless they tick every single box. I always say that if you think you can bring something to the table, please apply. I can’t comment on whether I’ve seen a difference in the applicants, but people have been commenting that they were more comfortable applying, knowing that it’s okay not to tick every box. 

The other thing is not looking for a traditional background or education but interviewing for ambitions and motivations, like what you want to do and why you want to do it. That’s helped us take the blinders off. It’s not about whether they fit into this box or not. It’s actually about ‘Do I want to work with this person?’ That helps increase the likelihood of getting non-traditional candidates into a role. 

To hear more about hiring in the connectivity sector, tune into Episode 25 of The Connectivity Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Commercialising Earth Observation & Weather Prediction Data

Earth Observation data has countless applications, from disaster management to weather prediction. While governments have heavily invested in some of these applications, smaller players are also making big changes in the satellite sector. On Episode 44 of The Satellite & NewSpace Matters Podcast, we spoke with Michael Hurowitz, the Founder and CEO of Weather Stream, about how his company navigates the commercial complexities of making earth observation data accessible to everyone. 

What are some of the biggest issues around being a data-driven space payer, where sometimes access to this information is critical to life?

If you look at traditional infrastructures such as government satellites, government data systems, and government built weather models, there’s an enormous economic benefit to them. There have been a lot of attempts to study that in as much detail as possible. From a company perspective, however, trying to play a role in that world is difficult because of the sheer complexity and costs of doing these things. The weather and climate space in particular is dominated by predominantly government infrastructure, so most of the skilled people we need are happily employed in research and operational environments. 

However, without that investment from the public sector, there wouldn’t be an opportunity for companies like ours to exist, because if you try to build it all from scratch, the costs would be off the charts. We’re standing on the shoulders of giants and looking for those niche, high-value pieces of the problem that we can affect through a commercial business model. 

Ultimately, if our data sits in a database, and it’s only pay-to-play, we’re not gonna be able to have the impact we want. But, at the same time, if we don’t bring enough revenue in to keep our investors happy and fund the satellite program, we’re not going to be able to meet our users’ needs. It’s strange to strike the balance between wanting to give away as much as you possibly can while supporting our fundamental business model. We still have to defend our use of resources to our investors. 

Ultimately, the public sector is a little more stable, but also a little more risk-averse. The role that small businesses can play is to help take those risks that the public sector either shouldn’t take or doesn’t know how to take. Small teams of people can minimise the bureaucracy, try things, build as fast as we can, and be okay with working with a different mindset. If the public sector spends a billion dollars on a satellite program out of taxpayer money, it has to work and it needs to fulfil the mission requirements. Anything less, we would consider a failure. 

At a startup, we have to take a different approach, but ultimately, we’re going to be measured on the quality of the product. If you can build a quality data product that is sufficient in its accuracy and timeliness to meet users’ needs, that’s the ultimate test. The problem to solve is, can you get there with a smaller budget? That’s a very difficult problem to solve.

Is satellite data or weather data accessible to all currently, and how does that fit into creating a viable business model?

There has been some really amazing progress internationally with the WMO 40 in particular. The WMO has been working with many countries for years now to establish one of the most efficient sectors on the planet in terms of sharing information, and we have removed barriers to sharing, import, and export data access. There are still infrastructure elements in the way, but even for an individual who’s interested in weather, you can go download the software if you have a suitable computer, and you can run these models yourself. Not that many people try to do that, but it’s all there. The core code is open source. It’s all freely available. All you really have to do is sign a few licence agreements and accept some of the terms that come with it, but there’s a lot to start with. 

Every commercial enterprise in the weather sector has leveraged these capabilities. We all rely on government satellites, including their infrastructure, to start with. We connect that to our core technology, which is in-house and microbial radiometry that characterises the environment. We then connect that to end applications and try to figure out where in the value chain we can move the needle in a way that the government won’t try to do. For example, the government isn’t going to try to build bespoke solutions for specific industries, so that’s where our niche is. 

What are some of the areas that the government hasn’t gotten into that Weather Stream is able to provide information for?

There’s data and then there’s applications. The data we’re talking about is the fundamental environmental conditions, the atmosphere, the surface of the Earth, the oceans, the sea, ice, snow, soil moisture, etc. Those are the datasets that the satellite programs are designed to acquire, but it’s about how you leverage that data. That’s where the industry comes in. 

One of the barriers is actually just the technical know-how required to get started, which is a training issue. In terms of the applications that we focus on, there are so many interesting sectors like the insurance world where this data can move the needle for their businesses. When you talk to end users, you find all kinds of use cases where if we just had a little bit better resolution we could use it in new ways, and that moves the needle for us as a business. So that’s what we try to find – these day to day operations that have niche use cases for data that can enable new ways of doing business or new products and services.

Have you found it difficult to relay your value to particular sectors that may not think that using data from space would be beneficial to their industry? 

There’s definitely an educational challenge/opportunity. It’s something that’s truly new and different, so it takes time to educate people on how to use it. One of the biggest challenges for what we do is that most of the environmental satellites are being consumed by other complicated modelling systems and data systems, so by the time it gets to an end user, it’s gone through multiple levels of abstraction. When you’re looking at a weather forecast, people don’t really understand what data simulation is. In reality, people are looking at how we deal with things like rainfall, how we think of storms, etc. How do you take a real-world storm and then assign a 5, 10 or 25-kilometre grid and say, ‘Within this one cell, there’s all this physics going on, but we have to treat it as one cell’? We need advancements in all of those areas to improve our understanding.

To find out more about the weather and Earth Observation sectors, tune into Episode 44 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.