As talent shortages remain rife across the satellite industry, companies are adopting unique ways to attract talent from outside the sector. On Episode 40 of The Satellite & NewSpace Matters Podcast, we spoke with Mustafa Murad, the CEO of Appliot, about how he is organically building a team. Read on for his insights. 

How is Appliot trying to find the best talent for its team?

The work-from-home concept has made the competition very aggressive in the talent market. Everybody understands that after COVID, there are no more geographical boundaries, so the competition is extremely high. Talent is everywhere, so our recruitment agents are hunting around different companies across the sector. 

In addition, I would say that recruitment itself is a very rare skill in the market today. Understanding talent, how to deal with them, and how to hire them requires a specialist skill set. Going to professional entities who can do the headhunting and hiring for us will be a much easier and more cost-efficient approach. It also develops organic skill sets, especially in the high-tech industries and communication field. Partnering with specialists is the best way to hire talent at the moment. 

What do you think companies can do to attract more talent in an organic way?

The overall company development roadmap definitely is a key component that attracts talent to join and carry on. Sometimes you can be successful in hiring but not in retaining top talent. Our company roadmap is definitely something that attracts talent, but also is a key tool for how the company develops the talents within the company. 

In our part of the world – and by that I mean the Middle East and Africa – attracting talent to the company can be a challenge. The philosophy of how we deal with our employees has to evolve, and the culture has to change. People should understand incentives like they do in other countries or continents because I think that is the only way to maintain and attract talent to companies. 

To hear more from Mustafa Murad, tune into Episode 40 of The Satellite & NewSpace Matters Podcast. 

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