In this episode of Cyber Security Matters, hosts Harry Baldwin and Matt Rose are joined by Liz Drysdale, Chief Marketing Officer at Outpost24, to explore what makes cybersecurity marketing different, why trust sits at the centre of the buying journey, and how marketing teams can stand out in an increasingly crowded security market.
Liz shares lessons from more than 25 years of international marketing experience and her work across cybersecurity companies including CyberArk, BeyondTrust and SentinelOne. She discusses building brands across different cultures, the balance between global consistency and local relevance, and how she approached refreshing the Specops brand after joining Outpost24.
Key Topics Covered:
• Cybersecurity marketing is a journey of trust – Why trust is central to cybersecurity buying decisions.
• Building strong marketing teams – Liz’s three key qualities: resilience, coachability and resourcefulness.
• Global vs local marketing – How to scale marketing while adapting to different cultures and markets.
• Standing out in a crowded cybersecurity market – Why the right message and channel matter more than simply being louder.
• AI and the future of marketing – Where AI adds value and where human expertise remains essential.
• The importance of curiosity – Liz’s advice for anyone entering cybersecurity marketing.
About Liz Drysdale:
Liz Drysdale is Chief Marketing Officer at Outpost24, where she leads global brand strategy, market expansion and customer engagement across the company’s exposure management and identity security portfolio. She has more than 25 years of international marketing experience, including extensive experience in cybersecurity, and previously held senior marketing leadership roles at CyberArk, BeyondTrust and SentinelOne.
Outpost24 describes itself as a global cybersecurity provider focused on exposure management and identity and access management, helping more than 3,000 organisations identify, manage and reduce cyber risk across digital and human attack surfaces.
This episode is brought to you by neuco.
