Strengthening Managed Technology and Rental Sales Through Key Hires

The Challenge:

Expanding into new commercial verticals required two strategic sales leaders with complementary expertise. One role focused on managed technology sales, while the other required a specialist capable of growing the client’s rental business within the corporate events and enterprise AV market. Finding professionals with proven commercial success, established networks, and the ability to open new revenue streams was made more challenging by an evolving brief and ambitious growth plans.

Our Solution: 

A flexible search strategy targeted senior commercial leaders with experience across managed technology and rental sales, adapting as the client’s requirements became more defined. By refining the brief throughout the process, two distinct appointments were secured to support the organisation’s expansion strategy.

• Conducted targeted research into managed technology providers, broadcast organisations, and AV rental businesses to identify candidates with the right market expertise.
• Leveraged specialist relationships, referrals, and existing networks to uncover senior sales professionals with strong track records and established industry connections.
• Focused the rental sales search on candidates with corporate AV and live production experience, ensuring access to the networks needed to accelerate growth in new verticals.

The Outcome: 

Two senior sales leaders were successfully appointed to support the client’s expansion into new markets and strengthen its commercial strategy. One hire brought the expertise needed to grow the managed technology offering, while the other provided the specialist rental sales experience required to establish a stronger presence in the corporate AV and events market. Together, the appointments positioned the client to diversify revenue streams and accelerate long-term growth.

The Director of Sales combined commercial leadership with extensive managed technology experience and the ability to drive strategic customer acquisition. The Senior Director of Rental Sales brought a proven track record in AV rental solutions, deep relationships across the West Coast corporate market, and experience opening new revenue channels. Both individuals aligned closely with the client’s culture and vision, providing the skills and networks needed to successfully expand into new verticals.