The Challenge
The client was seeking a strategic and commercially savvy Senior Product Marketing Manager to act as the division’s thought leader — a role that demanded much more than typical marketing credentials. They needed someone who could expertly navigate internal politics, influence senior stakeholders, and differentiate their security product in a saturated and highly competitive market.
Despite a strong internal effort, their existing candidate pool fell short of expectations, lacking the rare blend of cyber security experience, refined communication skills, and top-tier product marketing pedigree.
Our Solution
We partnered closely with the hiring team to define the precise skillset and leadership qualities required, launching a focused search within our well-established cyber and media networks.
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Mapped the Market: Pinpointed product marketing leaders across cyber security vendors in Israel and globally, focusing on those with experience in highly competitive, content-driven sectors.
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Leveraged Networks: Tapped into trusted industry relationships in Tel Aviv and beyond to uncover talent with strong reputations and proven success in stakeholder-heavy environments.
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Applied Tailored Strategies: Crafted a compelling narrative around the opportunity to attract passive talent, focusing on the role’s strategic importance and the chance to influence product direction at a global level.
The Outcome
A shortlist of ten high-impact candidates was delivered within two weeks. Following a structured and multi-stage interview process, one individual clearly stood out — receiving unanimous support from key decision-makers across the business.
The successful hire brought a decade of experience driving global go-to-market strategies in cyber security, with deep knowledge of both product and customer lifecycles. Based in Tel Aviv with multilingual fluency, they quickly adapted to the team’s dynamics and began building strong internal relationships.
The hire has taken immediate ownership of product messaging and positioning, elevating brand presence and helping align cross-functional teams around a unified marketing strategy.
