Content & Media Insight Report | March 2026

Media & Sports Technology is building strong momentum as the industry heads towards NAB Show 2026, with this edition highlighting a clear shift towards IP-based workflows, strategic partnerships, and monetisation-led innovation. Across the sector, organisations are aligning technology and leadership to unlock more scalable, flexible, and revenue-generating models.

Two featured articles bring this trend into sharp focus. LTN’s expanding IP ecosystem demonstrates how collaboration across encoding, processing, and distribution is accelerating the move away from traditional infrastructure while enabling new commercial opportunities. Meanwhile, Lawo’s appointment of Jamie Dunn as CEO reflects the importance of leadership continuity and strategic clarity as companies position themselves for long-term growth in an evolving global market.

In the wider industry, key developments reinforce this direction. Netflix’s adoption of Ateme’s live streaming technology highlights the growing demand for high-quality, scalable live experiences, while 24i’s new investment underscores an increasing focus on monetisation through personalisation and advanced advertising.

This month’s featured podcast with Mitch Askenas from Comcast Technology Solutions explores how businesses are adapting to these changes, from platform evolution to broader industry challenges.

Explore the full edition to dive deeper into the trends shaping Media & Sports Technology today.