Email security is an often overlooked area of the cyber security industry. On Episode 33 of The Cyber Security Matters Podcast, we spoke with Sam Hutchinson, the Co-Founder and CEO of Sendmarc, about how we can attract more engineers to the email security sector. Read on to find out more. 

What are the biggest opportunities for talent in email security?

It’s quite a crowded space, but email security is quite a big topic. But there are pockets of that topic which are not crowded at all. We operate in a macro area of that large sphere, where there isn’t much competition, or knowledge, either. That’s the weird thing about email; every company in the world uses it, yet engineering is focusing on much more popular things like AI or blockchain. No engineers come out of school and want to focus on email. It’s just not interesting enough or popular enough, but the opportunity is insane. It’s an unlimited market that shows incredible opportunity. Because it’s such a historical space, there’s been a lack of innovation for quite a long time, so there’s plenty of space for disruption.

What are the key talent topics that need addressing the most? 

I think we all admit that there is a small pool of talent, so the question which we often ask ourselves is, how do we become relevant to that talent? As we progress through different changes, what that talent needs in life changes too. If you think about a person who’s leaving university, what do they want out of a career? A person who’s 35 with a career, a working parent or a single person all need different things. You have to understand who you’re hiring and what they want, and then customise the position to be attractive to them. Ultimately, there’s an oversupply of work and an undersupply of talent. 

How are you securing talent at Sendmarc? 

We’ve gone on a journey with investors, and we’ve been able to raise funding so that we can hire top talent. Here’s a very interesting thing about top talent though: many people between 35 and 45 are highly skilled, but they’re frustrated with the machine. They’re searching for meaning. So we hired leaders first in our company, and then all of those leaders brought their teams with them. It was an incredibly efficient way to attract high-quality talent. Not only did we pay those people well so that they could look after their families, but we also gave them meaning. If you can create a high-performance environment that gives people the meaning that they’re looking for, you can attract the top talent in that sector.

How can businesses attract more diverse talent in this sector?

I completely believe in diversity, but if I look at my engineers, they’re mostly male. What we have to do when we hire somebody who doesn’t fit the stereotypes is embrace them so that they feel psychologically safe. We have zero tolerance for racism, sexism, or any sort of xenophobia, which means the minority always feel safe in our environment. If we start with getting it right with one or two diverse placements, and those people feel good, we’re more likely to attract more diverse talent. 

However, the fundamentals need to improve. How do we get more minority groups into engineering or finance, for example? How do we get more males into human resources? It’s more about generating interest in all these sectors. But I am trying at least to make minorities feel comfortable when they’re bucking the trend so that positive action keeps happening. 

To hear more from Sam, tune into Episode 33 of The Cyber Security Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.