IoT technology is a key component of smart living. On Episode 23 of The Connectivity Matters Podcast we were joined by Ed Chung, the SVP of Product & Business Development at Endeavour Technology, to talk about his perspectives on the most exciting developing technologies in the IoT space. Read on for his insights. 

“IoT probably means different things to different people. It was probably a term that was invented to capture a whole bunch of things, primarily from a technology point of view. What’s exciting for us at the moment is certain industries have embraced connectivity. 

The one that we’re focusing on at the moment is automotive. A lot of industries over the years have promised that bringing in connectivity would enable new areas of opportunity, either in revenue or by improving the way things work. Over time there have been a number of reasons why things have not happened as quickly as many would have hoped – and I include automotive in that as well, but it’s still one of the leading industries. We’ve all heard about the connected car, and those who have been lucky enough to get into a vehicle that’s been produced recently will see the technology and the way that that car communicates with people and with the outside world, and it has changed a lot. I’ve seen it described as a giant smartphone on wheels. 

That’s particularly exciting for us because not only is that a new product out there but there’s a lot of innovation. There are also aspects of it that people sort of expect and rely on now, but there are also autonomous driving and entertainment applications, which are becoming ubiquitous features. We’ve come from a time when you buy a car and just expect it to work. Now, connectivity is a part of that, as are all the services that run on top of the main function of the vehicle. 

However, we all know it’s not quite like that in the real world, right? Sometimes things just don’t work. That’s applicable not just to automotive but to any industry, but we’re working with a number of partners to try to understand how to improve and solve those challenges, such as poor quality or poor connectivity that’s not fit for purpose. 

Beyond automotive, there are a number of other areas that have embraced connectivity as well. We’re starting to see it on planes – Wi-Fi is available on most airlines. That’s been a pretty significant change in recent years. We’re also seeing some really interesting discrete sectors on the transportation side, even things like connected elevators, as businesses evolve and connectivity becomes more useful and applicable. Machines are talking to other machines, and machines are talking to humans. The need for connectivity is ever-increasing.” 

To hear more from Ed, tune into Episode 23 of The Connectivity Matters Podcast here. 

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