Category: Satellite & NewSpace

As talent shortages remain rife across the satellite industry, companies are adopting unique ways to attract talent from outside the sector. On Episode 40 of The Satellite & NewSpace Matters Podcast, we spoke with Mustafa Murad, the CEO of Appliot, about how he is organically building a team. Read on for his insights. 

How is Appliot trying to find the best talent for its team?

The work-from-home concept has made the competition very aggressive in the talent market. Everybody understands that after COVID, there are no more geographical boundaries, so the competition is extremely high. Talent is everywhere, so our recruitment agents are hunting around different companies across the sector. 

In addition, I would say that recruitment itself is a very rare skill in the market today. Understanding talent, how to deal with them, and how to hire them requires a specialist skill set. Going to professional entities who can do the headhunting and hiring for us will be a much easier and more cost-efficient approach. It also develops organic skill sets, especially in the high-tech industries and communication field. Partnering with specialists is the best way to hire talent at the moment. 

What do you think companies can do to attract more talent in an organic way?

The overall company development roadmap definitely is a key component that attracts talent to join and carry on. Sometimes you can be successful in hiring but not in retaining top talent. Our company roadmap is definitely something that attracts talent, but also is a key tool for how the company develops the talents within the company. 

In our part of the world – and by that I mean the Middle East and Africa – attracting talent to the company can be a challenge. The philosophy of how we deal with our employees has to evolve, and the culture has to change. People should understand incentives like they do in other countries or continents because I think that is the only way to maintain and attract talent to companies. 

To hear more from Mustafa Murad, tune into Episode 40 of The Satellite & NewSpace Matters Podcast. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

As companies start establishing operations in space, a space economy is developing above us. To explain this phenomenon, and help us understand its implications for everybody on Earth, we spoke with Robert Carlisle, the Co-Founder of Argo Space, on Episode 39 of The Satellite & NewSpace Matters Podcast. Robert previously had a five-year tenure at SpaceX, including a stint as their Director of Commercial Launch Sales, before founding Argo Space with his two brothers, both of whom also worked at SpaceX before venturing out on their own. Read on for Robert’s insights into the growing space economy. 

When we talk about a new space economy, why is that important for humanity?

An in-space economy sounds very exciting, but most of what it means today is things like communication satellites for Earth observation. We use the Internet from a ViaSat or an Intelsat satellite, or nowadays from Starlink. Governments use Earth observation satellites for images, synthetic aperture radar, and all kinds of other observation methods to monitor specific things that are happening. There are a lot of different national security and civil space uses as well. 

Most of what we call the space economy today is just serving those things by putting satellites into orbit. Those satellites are creating jobs, whether they are consumer-facing or business-facing. There are further out parts, such as the robotic exploration of the Moon, Mars, and other parts of the solar system, but those are mostly the provenance of governments. 

However, over the last few years, we’ve started to see more of these private space missions, like what Axiom and SpaceX are doing by sending people who aren’t government astronauts up in Dragon capsules, and even to the space station. People are trying to create commercial space stations and commercial manufacturing in space. We’re just starting to see the potential for these new applications that aren’t a part of what we would call this base economy today.

You were featured in a great article in the Wall Street Journal, where you said we should use a rocket as the cargo ship regularly comes to port and then have a semi-truck that lives in space and takes the cargo elsewhere. Can you tell us more about that? 

I love talking about the logistics side of a space economy and the differences between how space logistics work and how we view logistics on Earth. SpaceX is starting to make launches a regular thing and at a very reliable, high cadence. Now, people like me still get very excited watching a rocket launch, but we’re looking at a future where it’s commonplace, where a rocket launch is like watching a ship coming in and out of court. 

With the specific metaphor you mentioned, essentially, rockets are the only way that we can get to orbital velocity. But in order to do that most of the rocket mass is propellant, so to maximise efficiency, what we should do is use all the rockets’ payload mass capability to get into low earth orbit, which is the minimum place where you can reach orbital velocity and deploy some payloads. Then you want to have a space segment, which is a transport vehicle that is optimised to move things in orbit, which is different from what a rocket engine looks like on Earth. We view that as the best situation if you have a heavy-lift rocket. 

It’s equivalent to the cargo ship coming across the Pacific Ocean, dropping off goods at the Port of Los Angeles. That cargo ship is maximising its payload efficiency and freight velocity by having standardised cargo containers that can be loaded onto 18-wheelers at the port. They’re designed to move things across the land, to pick up these cargo containers at the port and take them to their final destination. That’s sort of how we view kind of the future state of space transportation, where you’ve got a starship, with lower-cost reusable lifters bringing a bunch of cargo to low Earth orbit on a standardised route, and then in-space transportation vehicles like ours taking those payloads and satellites out to their operational orbits where they do their work.

What are some of the other areas of the lunar economy that really excite you?

The most exciting thing to us is the applications, and that’s what we’re trying to work on. We think that the first application for lunar resources is to use water as a propellant. There are other potential applications out there, too, and a lot of people are talking about infrastructure, which is pretty exciting. There are NASA contracts like the human landing system programme, and SpaceX and Blue Origin have been contracted to land humans on the moon, which will be awesome to see. 

Right now there is the Eclipse programme, where NASA has contracted smaller commercial landers to put robotic payloads and rovers on the moon. We saw Intuitive Machines soft-land recently, which was great. It’s super exciting to see all that activity. The commercial risk approach that NASA has taken there is quite interesting, and we’re excited to see how it develops.

To hear more from Robert, tune into The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

As the industry works to make access to space more widely available, innovative launch solutions and shared rockets are becoming increasingly popular. On Episode 38 of The Satellite & NewSpace Matters Podcast we spoke with Ian Cinnamon, the Co-Founder and CEO of Apex, about the company’s unique solution to this phenomenon. Established in 2022, Apex aims to address a growing opportunity in spacecraft manufacturing thanks to its standardised product offering and rapid manufacturing techniques. Read on for an inside look at the founding story of this innovative company. 

It all really started through customer conversation. I’m a big believer that you start with the problem, not the solution. From over 100 customer conversations, my Co-Founder Max and I very quickly realised that the bottleneck in the industry used to be the launch site. So how do you get something from Earth up into space more quickly? That bottleneck has effectively been alleviated thanks to all of the brilliant launch companies and investment dollars that have gone into the space. However, with any systems equation, when you alleviate one bottleneck, another one will appear in the system. The bottleneck has now shifted to satellite buses. 

If you don’t know what a satellite bus is, the way to think about it is that a rocket or launch vehicle will take something from Earth and deposit it onto a platform in space. The thing you’re depositing into space could be a fancy new camera that looks at climate change or monitors the movement of troops. Maybe it’s a communications dish that helps us talk to each other all around the world, et cetera, et cetera. It could be anything, really. Whatever it is, we call it the payload. 

There are brilliant companies out there who are amazing at making payloads, but those payloads cannot survive on their own in space. So take a camera, for example. Let’s say you make a new fancy camera that can take amazing high-resolution photos of the Earth. If you just stick a camera up in space, it doesn’t work because it needs power. It needs to be able to move around, communicate with the Earth, deal with thermal issues, etc. In order for the payload to function in space, you have to attach it to what’s called in the industry a satellite bus or satellite platform. 

These buses have been made since the dawn of the space era, but from all of the conversations that we had in the early days with customers, what we realised was that companies were able to secure a ride to space fairly quickly, but the problem was the satellite bus that would let the payload function was the slowest part of the process. 

That problem was universal across government, commercial, and everything in between. Almost every single customer we interviewed said the biggest pain point they had was the speed at which they could get one of these satellite buses. That is what we set out to solve at Apex: how can we alleviate the bottleneck and deliver satellite buses as quickly as possible to customers?

To hear more about Apex’s unique service offering, tune into Episode 38 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

On Episode 37 of The Satellite & NewSpace Matters Podcast, Pieter van Duijn, the CTO of Loft Orbital, joined us to talk about the company’s mission of making space accessible. Read on to find out how their innovative launch solutions are making a difference for smaller players in the field. 

“What we’re doing is the technical angle to this. To be responsible, do what we do, and make it accessible, we have to be different in our technical approach. We’re enabling customers access to space by shifting the typical CapEx to OpEx. That means that you don’t pay all the money before you launch, which is how the space industry has always been. Instead, you only pay a portion before you launch. Loft operates as a service company which enables you to get your payload in orbit in a very flexible manner, where you basically pay as we are able to provide the surface, or as long as your payload is operational. That can be in a duty cycle, a geographical area, sunlight or an eclipse etc. 

It was very difficult to figure out how to create a space service that doesn’t exist in a way that benefits the customer while allowing us to operate commercially. We’re taking a huge risk to some degree by saying, ‘We don’t know if the launch is going to be okay or if your payload will work as long as it should,’ but fronting the cost anyway. 

Then you get all these technical things. How do you make certain that it does work? We have a principle that we call ‘do no harm’, and that goes everywhere in the technical sphere. If something’s wrong with your payload, it should not damage our spacecraft. We should not be propagating a failure to another payload, subsystem, and so on. 

The technical solution for making that work is both complex and elegant. Our internal saying is that we have to make space simple for our customers, but our headaches are five times bigger. What people see from the outside is only the tip of the iceberg. But that’s part of the challenge of being innovative and doing something differently. 

We also have a responsibility to make sure that certain assets last for a while in orbit. It’s very easy to say, ‘Oh, look, an iPhone works in space’, but that was shown by a mission where an iPhone switched on once and it worked for two weeks. That is awesome, and I applaud you, but when it comes to Loft’s business, having to survive five to seven years in space is a very, very different thing. We have a responsibility to provide a lifetime of reliability and accessibility. We can’t afford to make dumb systems or big satellites with a high redundancy like in the old days. 

Another part of our responsibility is making certain that we don’t add to space debris. We are equipping our next generation of spacecraft with propulsion, and we make certain that we even comply with the five-year deorbiting rules in all our mission analyses and budgets. We make certain that even if a subsystem fails, we have access to backup communication. We also try to be responsible in the execution of a mission in orbit.

To hear more from Pieter, tune into Episode 37 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

As we hit the mid-point of this year’s World Space Business Week (WSBW), the 2024 edition of the show has already seen some important announcements and inspiring discussions taking place at the Westin in Paris. 

Day 1 saw conversations around investment in the industry with major investment banks sharing their thoughts on the state of the market with key talking points being that, even though we have seen increased investment in the last few years, we have still not returned to the peak of 2021. Then, Director General of the European Space Agency, Josef Aschenbacher, shared ESA’s aims for Europe to have a world-class space programme, lead in the sustainability of space, and continue its international collaboration.  The growth of the direct-to-device market was also a hot-topic with executives from Yahsat, Lynk, Globalstar, Omnispace, Iridium, and AST sharing their thoughts on how to create a sustainable business model and the challenges of delivering the right service. 

Day 2 covered some very pertinent topics with optical communications, multi-orbit services, and ground system architecture all getting their time in the limelight. We heard how satellite operators are moving towards offering multi-orbit solutions as standard, how this is causing a number of specific regulatory problems – especially with LEO and GEO switching, how the benefits of optical communications will further shape the industry, and how most of the industry agrees that the push towards technology agnostic, seamless connectivity should be the goal we all strive for. 

There have also been several exciting announcements that deserve a special mention. Leading US aerospace business, Sceye, announced the successful closing of its Series C funding round, Finland’s ReOrbit shared news of its exclusive agreement with the Uzma Group for a new GEO software enabled satellite project, and the news that Starlink has almost doubled its backlog of IFC orders after last week’s deal with United Airlines. 

With still more than half the conference left to come, we can’t wait to see what other exciting developments are announced.  

The satellite industry has been rapidly developing over the last two years. On Episode 36 of The Satellite & NewSpace Matters Podcast, we were joined by returning guest Gary Calnan, the CEO of CisLunar Industries, to explore the changes that have happened since he last appeared on the show. He shared his perspectives on the major trends of privatisation and investment in the industry and explained the global benefits of tackling space debris. Read on for the highlights of the conversation. 

“In the last two years, there have been a couple of major trends in our industry. The whole government of the United States has shifted its mindset in a very definitive way from the prior paradigm of launch and be done. They used to think that you launch a satellite and it’s a one-shot deal where it’s eventually it’s either going to become space garbage or it’s going to be in orbit. From there, we have completely shifted into this paradigm of in-space servicing, assembly and manufacturing, or I-SAM. 

The United States has pushed this government initiative across the defence department, the executive branch, NASA, and all the other agencies, saying that we’re going to shift from that earlier paradigm to one where we are launching spacecraft with the intention of building them in space, reusing them, servicing them and repairing them – the very first part of which is refuelling them and really basic stuff like that. Now we’re building towards this paradigm of staying in space and expanding in space instead of creating the one-shot deals that we did in the past. 

A lot of that has been facilitated by launch costs coming way down, which has obviously been principally driven by SpaceX and other companies who are falling on their heels to help drive that competition further. Falling launch costs have enabled a new way of thinking about these things. Simultaneously the government on both the DoD side and the NASA side has shifted to embrace the idea of tapping the private sector, not just to build things for them to own but actually to provide capabilities as a service. So instead of saying, ‘I want you to build me my own moon rocket’, they’re now saying, ‘I want to pay for a ride to the moon’. That’s a wholly different way of thinking about space that has enabled the private sector to push the limits of space and move forward faster. 

Private space companies have shifted away from cost-plus pricing to fixed-price contracts, which helps to keep costs from ballooning. Lower launch costs make it possible to get more satellites and missions into space and make a profit. 

The government paying for services from private industry also provides another incentive for companies to launch their own constellations, so we end up with a satellite environment that is increasingly congested. Because we want to do more with the satellites, they’ve grown in size from the bread blocks of the original NewSpace constellations to something that’s not the size of a school bus but significantly bigger to give those satellites more power. They needed to be more capable, with more powerful sensors, and do things that require more energy. Because there are more of them, they also need propulsion to be able to manoeuvre around as they go. If they’re manoeuvring, they need to be refuelled to stay up there for a while. That’s creating a self-feeding ecosystem that’s driving more and more economic activity, so prices go down for launch, and it just helps to feed the cycle. There really has been a paradigm shift. 

Along the way, we’ve also had shifts in the capital markets. For years there has been a real slump in investment, but that’s starting to crack a little bit. As far as legislation and regulation go, more needs to be done for debris, like mandating lifespans. I know they don’t want to regulate that too hard and stifle the industry’s progress, but they’ve moved to a five-year plan which aims to address these issues. We’re seeing fines levied against companies for not handling an array, which is interesting. It happened recently, and the cost was minimal for the company, but nevertheless, it’s happening. I think it’s all going in the right direction. 

From a debris perspective, we think that once satellites reach the end of a mission, they should be required to orbit right away or do something else. Part of what we offer or enable is doing salvage in space. We partner with other companies that can go out and get these satellites and bring them back. This should all be part of the planning that companies have in response to a requirement that as soon as the mission is over, you have a year to deal with it. Otherwise, space is going to get more and more congested. We have an incentive to keep space clear, but if others aren’t doing it, they’re getting an advantage on cost, which makes it hard to eliminate the tragedy of the commons problem. 

Space is getting crowded. There’s no way we’re going to be able to handle an increase in satellites without addressing the space debris issue. Doing that also increases the carrying capacity of the orbital environment because if we remove the things when they’re broken right away, we can put more satellites up there, which means we can have more capabilities. It’s in everyone’s interest that that gets managed as tightly as possible.”

To find out more about the advancements in the satellite industry over the last couple of years, tune into Episode 36 of The Satellite & NewSpace Matters Podcast here.

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

On Episode 35 of The Satellite & NewSpace Matters Podcast, Constellr‘s co-founders, CEO Max Gulde and COO Cassi Welling, joined us to discuss the industry’s changing perceptions of our planet’s health. Constellr is developing earth observation applications that monitor the heat on Earth’s surface, with the aim of helping companies and people create more responsible solutions. With such a powerful mission, we were keen to hear their thoughts on perceptions of planetary health in the satellite industry. Here are the highlights: 

Max: “In principle, we see a shift in perception. There have been, and still are, a lot of promises about what Earth observation would eventually do to solve these problems around the globe, and a lot of those promises didn’t come to pass. We have to fight that legacy. It turns out that you can correlate certain things, but the correlation is not that good. This has misplaced a lot of trust, so it’s a challenge. 

We try to be extremely realistic about what we can do and also clearly state what we cannot do. On the one hand side, we are the first generation who can directly see the impact of climate change, and that is scary, but it’s also obviously helping bring across our message. We are also probably the last generation that has the leverage to change things, so we should use that opportunity. On the other hand, people are more acutely aware that this is happening, and they’re uncertain. There’s no discussion anymore about if this is happening or not. We are in deep trouble. 

We can actually do a measurement now which is far more reliable and directly quantifiable than previous modeling approaches. People seem to understand more, and they’re crying out for us to measure things because the model is not granular enough. Making more data-driven decisions is helpful, especially as we’re pushed towards a more compliance-based market that’s about fulfilling certain requirements. Measurements are at the very centre. 

The point is that we’re moving. I’m very happy as a scientist, but maybe there’s a bias there. It’s gratifying to be pushed in this direction and to provide these measurements to help people make better decisions. We see the market moving, despite the early mistrust from overclaiming what satellites can do. Now with a new generation, we’re getting a lot closer to actually fulfilling these promises.

Cassie: “Just to add to that, I think the benefit of science becoming more of a mainstream topic is that it’s completely cross-cutting not just one part of the industry, but it’s pushing us to collaborate, generate partnerships and so on. It’s creating a drive towards NewSpace and more opportunities through being quicker, lighter, more sustainable, more efficient, etc. It goes hand in hand with the evolution of the sector. 

The industry is able to address some of these more specific topics now. Space debris is a massive topic at the moment, so heaps of companies are popping up in that area. That’s just one example of this broader view of ‘Oh, we’re not just sending satellites into space, we’re contributing to planetary debris that’s also impacting the Earth.’ There’s also something called space sustainability ratings that’s growing at the moment, so there’s a lot of drive in the right direction. 

Space offers massive scalability. It allows us to look at the whole planet and assess change over time and be consistent in how we’re measuring things. But at the same time, it doesn’t always allow for the granularity of decision-making on the ground. It’s about having a balance and making sure that space complements other datasets or methodologies that we’re using on the ground so that you get the best possible picture at any one point.”

To hear more from Max and Cassie, tune into Episode 35 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

On a special episode of The Satellite & NewSpace Matters Podcast, Jeffrey Hill, the Executive Chairman of the SATELLITE conference from Access Intelligence, joined us to discuss the latest event in March. He shared his insights from fifteen years of working for the conference, as well as his insights on the future of the space industry and its resulting impact on the conference. 

How did the satellite industry look when you first started working at the SATELLITE conference in 2009?

Back then it was small enough that everybody knew each other. It was a very intimate industry where everybody worked for everybody at one point in time. It was around 10,000 attendees at the time, so it was still big, but most of them were from the broadcast industry because we had just as many satellite operators as launchers because they would sell to the operators. There were very few young people and very few women. Everybody had an engineering background, so everyone used ‘engineering speak’, even if they weren’t in engineering now because they were executives or in legal or finance. 

The conference used to be all about selling products and discussing the industry’s next engineering transition. Some people, like SpaceX, were trying to disrupt the industry, but the idea of somebody coming in and doing something faster than usual was met with suspicion. People thought these new ventures would fail because nothing had changed in the last ten years. Everybody was about to retire, so who was going to take over? Change needed to happen whether people were ready or not. 

What solutions are currently the driving force of the conference, and how are they shaping the show?

There are a few different ones for a few different groups of people. This year, the main conversation is this convergence between the cellular terrestrial world and satellite telecommunications, with the advancement of 5G as the standard. We have become a general telecommunication show in the sense that people from the terrestrial world have to come and learn about how satellites work and how the satellite business model works. They don’t know how satellite operators make money, so we have an educational component where we’re meeting this new group of people. 

The second most popular conversation is about the fact that satellites’ data analytics and imagery are now so commonly used in the news to inform people about current events. Satellite data is now a crucial element of any news story. It brings proof right to the public. You’ll hear a lot about satellite intelligence data gathering. I imagine we will also hear a lot about the recent news story about Russia possibly bringing nuclear weapons into space and violating the Space Treaty of 1967. I imagine that will be a unifying discussion because everybody in every session dealing with the space segment will have to talk about protecting their assets and infrastructure. 

We’re not just talking about telecommunications on the Earth; now we’re talking about the moon and getting communications systems established there. If we were to successfully land on the moon, it would take us 15 minutes to know if they did. 

How do you see both the industry and therefore the SATELLITE conference developing over the next 10 years?

I think the industry is going to be much more focused on infrastructure security as space becomes more competitive on a global economic scale. I think we’re going to see a lot more discussion about policy because the industry needs guidance. The private industry can move really fast, but without directing policy or some agreement with the major space powers about what is or is not acceptable in space, we cannot approach space real estate. We have to forget about certain boundaries and work together. There’s going to be a complete shift in policy that’s going to require private industry and government to take the lead. 

I also think you’ll see a lot more discussion on the future of propulsion and rocket technology. We’ve really reached the limit of what we can do with fuel-based rockets, which are just going to get bigger and bigger and bigger. To get all our stuff in space, we’re going to have to launch more rockets, but we don’t want to destroy our environment while we’re trying to get into space. We have to look at some of these alternatives. 

I think we’re going to see a lot more diversity in terms of the types of people who come to the SATELLITE conference from outside of the space industry. There’s going to be a focus on education and demystifying space, making it seem more normal than it is. In reality, space is a super dangerous, inaccessible place to do anything. We’re going to have software engineers coming from other industries, and they’re going to want to know how their systems will operate on a space station. The space industry is going to have to communicate with them and explain to them why they should be doing their research in space. 

To hear more from Jeffrey, tune into Episode 34 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

The space industry is connected to so much of life on Earth. On a special episode of The Satellite & NewSpace Matters Podcast, I was joined by Jakub Dziwisz, the CEO at Orbify, to discuss how we can include the wider community in conversations about the future of space. Read on for the highlights of the conversation. 

“We’re at an interesting stage of adoption at the moment, which is part of the natural way that any sort of new technology has always been adopted. I still remember cars in the ‘80s; when they would break up in the middle of the road. Every driver would know a little bit about how to fix the car because they were difficult to operate. You would need that knowledge if you were stuck in the middle of the road in the ‘80s. Nowadays you can call someone to come and fix everything for you without getting your hands dirty. The same thing happened with computers in the late ‘90s. 

When this technology became useful, it became so easy that even small children could use it. We are observing the same trend with Earth observation now. Twenty years ago, Landsat imagery was accessible only to the very few people with PhDs. Now, we are always increasing the quality of the images and making them more accessible to normal people. As the technology evolves and matures, it will be able to reach larger amounts of the population.

That’s good because in the majority of societies, citizens have all the influence because every couple of years they vote for the government and decide what type of politics they would like to see. We as consumers have a lot of impact on the goods that we purchase too. When I go to a store, more often than not, I’m trying to understand what impact my chosen products are creating on the planet. If someone tells me “We are green, we produce our goods without killing or harming animals,” then I’m more likely to choose their product instead of the other one. The same thing happens If someone says, “We are using less plastics to produce our bottles,” and things like that. 

This is why I think that we as citizens have all the tools to impact politics and the commercial world and see the change. In order to do this, we need more transparency. I’m not a big fan of regulations, I prefer some dose of freedom, but one of the regulations that the EU is introducing is super helpful, which is called the Anti-Greenwashing Directive. Greenwashing is ending because if you claim to have zero impact or be an environmentally conscious company, you have to prove it. 

Our observational remote sensing service is a great way to collect proof of our corporate impact. We need more information—not necessarily more data, because we already have over 1,000 satellites orbiting the Earth collecting terabytes of data every minute—but we do need numbers that describe the environment around us. And this is exactly what we are trying to bring to the table.

To hear more from Jakub, tune into Episode 33 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

As the satellite industry expands, differentiating your product or service has become more important than ever. On Episode 32 of The Satellite & NewSpace Matters Podcast, we were joined by Adeline Pitrois, the Head of Sales at Latitude, to talk about how the company are setting itself apart by catering to a specific client base. Read on to find out more about how to differentiate your own offerings. 

Why should a small-sat or constellation operator choose a dedicated small or light launch provider rather than the larger providers or ride-share agreements?

Ride-share programmes are very good if you’re at the very beginning of your deployment or if you’re in your IoT phase. But dedicated lunches will allow you to optimise your constellation deployment because it will help you deploy your constellations faster. In the end, it’s a question of revenue, which is important when you start to deploy your business and your constellation. It’s also a question of managing your own lunch solution. If you have your own, you do not need to share it with others and to be ready at a certain time. You are also not constrained by specific arbiters who decide to follow you. 

When you develop a constellation programme, you want to manage it from the beginning to the end. That is what dedicated launches offer you. It’s very competitive because people very often think that if they buy their own launch solution it will be very expensive. Now, we always speak about the total cost to orbit. I try to change how people think about it – you cannot compare different solutions using the price per kilo, because you have only part of the price when you do that. What is interesting to compare is what we call the total cost to orbit. That starts when your satellite is ready on the ground and ends when new satellites start operating in space. If you take all the costs related to your constellation or the way you will put your satellites in orbit, then you realise that even a dedicated launch solution is competitive compared to a rideshare solution. 

This is something nobody can do right now, because we do not have that type of solution except with Rocket Lab, which is currently operating in that market. People need to change the way they see dedicated launch solutions to consider that they are totally free to do what they want with the launch solution and can design 100% of their constellation without any constraint from from from the launch services. 

What differentiates an offering like Zephyr from other providers or solutions? 

When we speak about competition, it’s often mentioned that we have direct competitors and indirect competitors. Indirect competition could be the biggest launch solution, like the one from either RSA, because we are not targeting the same markets. We do not offer the same the same solution. We could have some projects that overlap, but we have really different targeted markets. 

Direct competitors are all Microline solutions like Xavier. The one with the 200-kilogramme capacity in Lille Rocket Lab is a direct competitor. However, latitude will offer a different solution, and we’ll offer the best solution at a very competitive price. We will also offer a very flexible solution, thanks to different elements – one of which is our launch rate. We will target 50 launches per year because that is the key to offering our customers all the different advantages. When you are launching 50 satellites per year, you offer a huge flexibility to your customers, who are then able to deploy a constellation in less than 10 months. Combining these elements at the very beginning of the project will allow us to become a leader in the market.

To hear more about differentiating your satellite products, tune into Episode 32 of The Satellite & NewSpace Matters Podcast here. 

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