Innovation Strategies for Startup and Scale-Up Companies 

New satellite companies often face challenges as they establish themselves alongside legacy players in the sector. To help us understand this turbulent business landscape, we spoke with Martina Löfqvist, the Head of Strategy & Partnerships at Picterra, on Episode 48 of The Satellite & NewSpace Matters Podcast, about her experiences and advice surrounding startup and scale-up companies. Read on for her insights. 

“Building stuff for space that you actually fly into space is very complex because there are a lot of regulations around it. Even though it’s become cheaper and easier to launch, there are still a lot of regulations around what you can launch and how you can launch it. If you want to build a novel piece of technology, it takes time to innovate on that. 

When it comes to software, that is a little bit easier to develop. When you have some new technologies and developments, such as machine learning, it’s quite complex. We’re seeing right now that there’s a lot of hype around AI, which is also great for us because more people understand what it actually means now, but it’s still a challenge to develop a really solid solution and end product. 

In terms of the space industry in general, there’s still a link missing between what the space industry creates and what appears on the commercial market. There’s still a challenge in terms of commercialization. Of course, you have some b2b sales within the space industry, which I think is easier because you would be selling to companies that understand what you’re doing. When you go out into other industries, there’s still an education piece that needs to be done. 

For example, when it comes to Earth Observation in the agriculture sector, a lot of farmers don’t understand why you need satellite data. I heard someone at a conference recently say that they had talked to a farmer, and they explained all the amazing things that you can do with Earth Observation and analytics, and the farmer said, “Well, I have a window. I could just look out and see how my crops are doing.” So there’s a communication aspect where we need to make sure we’re offering clients added value. 

To achieve that, we need more marketing people, salespeople and strategists into the industry because they can bring our products to life. To do that, smaller companies need to have a strong culture. One of the reasons I joined Pixar was because of its culture. Of course, its technology is really amazing, too, and I have a personal connection to that, coming from a software and AI background to the product that we have. But I do believe the saying, ‘culture eats strategy for breakfast’. Throughout history, there are many great examples of how humans have been able to accomplish amazing things by having a very strong team. Having a collaborative culture at the core of a team allows you to innovate. 

Hiring the right people and making sure that the team feels safe, heard and appreciated is important because if you have that, you’ll also express that outward. You’ll also have more ideas flourishing within the company, and people will feel safe enough to express their concerns, admit their mistakes, and engage in more creativity. When we’re hiring at the Picterra, something that we really look for is emotional intelligence. It’s vital for us that our people have an understanding of themselves and how they relate to other people. Compassion is important too. 

To hear more from Martina, tune into Episode 48 of The Satellite & NewSpace Matters Podcast here.

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

How to Achieve Space Superiority

With so many countries and organisations vying for access to space, who controls the limited available resources? It comes down to space superiority – or the group that has the most prominent presence. To help us explore this phenomenon, we invited Philip Hover-Smoot, the CEO of Scout Space, to speak to us on Episode 47 of The Satellite & NewSpace Matters Podcast. Here are his insights: 

“From a business perspective, our immediate concept of space superiority is ensuring that the people tasked with maintaining it are appropriately equipped to do so. We take our job for the US Department of Defense extremely seriously; that is why we exist. Frankly, we can’t exist without them. There is a symbiotic and synergistic relationship there. Their stakeholders are perfectly aligned with ours, and their problems are ours. We are trying very hard every day to understand what those problems are so that we can create solutions for them.

That said, when I think about space superiority, the importance there is not necessarily how we make sure that taxpayer dollars are spent on cool tech. Space has been a war for domain since day one. It still is, and honestly, I think we’re squandering it. If you look at the approach of the US, both from a government spending perspective and from a commercial industry spending perspective, we are not prioritising it appropriately. We’ve been advocating on the Hill for more attention to be focused on appropriate spending and budgetary allocation. We’ve been out talking with investors, trying to convince them that this is an important problem that needs to be solved. 

Realistically, I do not think that we (and by that, I mean the Western NewSpace world) are squandering an opportunity. A lot of blood, sweat, tears and sacrifice went into getting us to the position of primacy that we have today. The US leads space, but that won’t be the case forever. If we are not innovative, and we are not allocating money appropriately, we are going to lose our superiority, and that is not a thing we want to lose. The strategic implications of that are hugely substantial. Space superiority, to me, is not just us selling widgets to Space Force to go help them find dots, streaks and blobs. We love that business. We’re going after it. But it’s about the whole industry and government realising that there’s a real threat, and that threat is imminent, and it needs to be addressed. 

Our attitude is almost childlike in NewSpace. We think, ‘Oh, this is a fun domain to go and put up EO constellations in and test weird communications capabilities in’. The reality is that none of that matters. If it’s contested, they’re all dead within 10 minutes. To me, that is unacceptable. Moreover, a lot of commercial industry today is recreating tech that’s been around for 50 years, and we’re saying it’s novel, and we’re trying to do it at a lower price point. There’s some logic to that, but I think we’re missing the boat. Space superiority is about pushing the edge and finding new ways to do things. That means looking at truly novel capabilities; things that no one’s ever done. That needs to change if we want to maintain our space superiority.”

To hear more form Philip, tune in to Episode 47 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Monitoring Greenhouse Gasses From Space

Greenhouse gas emissions are a growing concern for the environment. To help us tackle this issue, GHGSat offers a satellite monitoring service that helps organisations understand and reduce their emissions. We unpacked this on Episode 46 of The Satellite & NewSpace Matters Podcast with the company’s Senior Vice President of Strategy, Jean-Francois Gauthier. Read on to find out more about the company’s role in reducing greenhouse gasses. 

What are the advantages of measuring greenhouse gas emissions from space? 

Satellites offer very specific advantages to monitoring greenhouse gases. Firstly, you have the ability to look at the planet from a certain vantage point, which is the very foundation of Earth Observation. With that, you’re able to look at whole regions of the planet repeatedly as well. The ability to frequently revisit and look at large areas without having to deploy boots on the ground is a crucial advantage that satellites bring to the table in terms of generating insight and data that is useful and actionable. 

When it comes to greenhouse gases more specifically, satellites are one part of a larger toolbox that includes aircraft, drones and in-situ monitoring. Satellites play a very important role because of their ability to take frequent imagery over large areas, which you simply can’t do with drones. It’s also too costly to do with aircraft or other methods. Of course, there are drawbacks, such as the higher detection threshold, so the size of the emissions we see is much bigger than what you would see with a drone or an aircraft. That’s why all these solutions are complimentary, but space plays a really important role.

Where has GHGSat made the biggest impact on behaviour so far?

Things have evolved since I joined the company in 2016. It’s important to understand that this segment did not exist at all back then – this is something that we pioneered. The measurement of emissions directly at industrial sites using satellites did not exist before we launched our satellites. So, there was an education period. Some people looked at me like I had four heads, others just said, ‘So you’re spying on us? Is that allowed?’ Eventually, that attitude has evolved and grown. 

Our timing was nearly perfect. Honestly, there was a bit of luck involved in that as well. Methane has become a very important topic in the last three, four, or five years, and it just so happens that it is the gas that we focus on. Of our 12 satellites, 11 focus on methane, and 1 looks at CO2, but we’re not stopping there; we’re still launching more satellites. 

And why are we doing this? First of all, the technology works. We generate dozens of plumes every day all around the world. Now, the name of the game is monitoring these industrial sites more frequently to get a better idea of how persistent these emissions are so that action can be taken. We’re continuing to scale according to demand, which has been very strong. 

To go back to your question about impact, that’s not our focus now. Not that we’re not working on improving the technology and pushing the limits – we are – but we’re looking at the next generation of satellites and aircraft technology so that we can continue to stay at the leading edge. We’re focusing on driving an impact and finding the right partners to generate action on the ground to reduce emissions because this is what this is about. It’s great to measure emissions, but our passion is about also making a difference. The potential for impact is huge, and we’re only just scratching the surface. 

To find out more about reducing emissions through satellite observation, tune in to Episode 46 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Payload Space Investor Summit 2024: Innovations, Challenges, and Opportunities in Space Technology

The Payload Space Investor Summit brought together thought leaders, innovators, and industry pioneers to discuss the evolving space technology landscape. From reusable rockets transforming the cost structure of space travel to the growing influence of defense priorities on space exploration, the event highlighted key trends, challenges, and opportunities. Discussions ranged from the bottleneck in launch availability to the rapid advancements in satellite manufacturing, all against the backdrop of increasing global competition and innovation.

With industry giants, emerging startups, and government representatives in attendance, the summit emphasized the need for collaboration and ingenuity to navigate this rapidly shifting frontier. Below are the key takeaways and themes that defined the summit.

Transformative Industry Trends

Cost reduction in space travel has reached unprecedented levels, thanks to reusable rockets like SpaceX’s Falcon 9 and the upcoming Starship. Marginal costs have plummeted, enabling a new era of accessibility. Advancements in satellite technology have also revolutionized the sector, with smaller, more capable satellites produced faster and at a fraction of historical costs. These innovations are changing the economics of space and enabling more ambitious projects than ever before.

Challenges in Launch Supply

A recurring theme at the summit was the industry’s struggle in launch availability. SpaceX’s schedules are booked years in advance, leaving a vacuum for other players to fill. Companies like Rocket Lab, Firefly, and Stoke were highlighted as emerging alternatives, leveraging innovative technologies and expanding capacities to meet the growing demand for reliable and accessible launches.

Emerging Players and Investments

The Payload Summit also spotlighted companies and individuals driving innovation:

  • Rocket Lab is establishing itself as a key player, with over 400 vacancies and a valuation of $9 billion.
  • Apex Innovations in LA is redefining bus manufacturing with customizable, rapid production cycles.
  • Other startups to watch include Sceye (balloon technology) and Varda (orbital infrastructure), both of which are developing cutting-edge technologies to address new space demands.

These companies, alongside government and private sector partnerships, are transforming the space industry with forward-thinking investments and groundbreaking ideas.

Key Takeaways for Investors and Stakeholders

The Payload Summit underscored several critical themes for those navigating the industry:

  • Reusability and Modular Systems: Scalable, reusable technologies are key to reducing costs and increasing accessibility.
  • Government Spending being used as a Guidepost: Monitoring defense and space budgets reveals substantial opportunities for startups and innovators.
  • Leveraging of AI and Data: Advanced AI applications, including remote sensing and satellite data analytics, are driving the next wave of innovation.

Space Sustainability Laws & Regulations 

As new regulations are passed to improve sustainability in the space sector, companies are having to adapt their service offerings and create new solutions. To help us unpack the topic, we invited Dr Jur. Olga Stelmakh-Drescher, the Chief Policy, Legal and Government Relations Officer at Exolaunch, to speak with us on Episode 45 of The Satellite & NewSpace Matters Podcast. Here are the highlights of the conversation. 

What do you think the broader industry can do to improve space sustainability?

I believe we need a strong international engagement and community, and more efficient communication and sharing of best practices. That needs to come not just from leaders in the global arena but equally from policy, opinion and decision-makers. I would probably be seen as provocative for saying this, but it seems that the community needs to start understanding the cases affecting sustainability and space to fully grasp the criticality of this topic and start taking real action. The measures that have been commanded for implementation have to be executed. 

From a legal perspective, how do current space laws and regulations address sustainability concerns?

Sustainability is on the agenda of ministers these days, it’s a very popular topic. There were multiple attempts undertaken by a variety of stakeholders that resulted in a globally binding engagement or commitment. However, the solutions are extremely fragmented and differentiated. There are many good examples of original efforts, like an FCC five-year rule for orbiting satellites or the European initiative to develop a European Union Space Law focusing on safety, sustainability and security. But the question we should ask ourselves is, ‘Was it sufficient?’ Does it ensure the sustainability of the space environment? It’s not just you and I who have to discuss this topic; it needs to be a global engagement. Unfortunately, it stays in the realm of discussions and actions.

Are specific legal frameworks in place to incentivise space companies to prioritise sustainability in their operations?

The specimen ability rating is one such framework, but it’s not a legal one. It focuses on incentivising space companies to prioritise sustainability in their operations. This rating constitutes a tiered support system that takes a series of metrics based on models previously published by government agencies and academic institutions and serves to quantify and measure sustainability-related decisions taken by operators. Points are awarded according to the positive impact on the space environment, and actions resulting in the most sustainable impact received will receive more points. The sustainability rating also considers the design, operation or end of life of a mission. The question now is how we will ensure that more and more actors volunteer or pursue its scoring. I believe that we need more tools like this that incentivize space companies to prioritise sustainability.

What role do international treaties play in promoting space sustainability, and how effective have they been so far?

International treaties create legal grounds for sustainability. Unfortunately, back in the day, the consequences of space activities were neglected, and the entire focus was on the first attempts and tries. It was somewhat of a learning curve, and the law did not reflect the key concerns of that time. Who could have foretold that conducting space activities wouldn’t be a privilege of the few, but instead, launching space objects into space would become routine, and space debris would turn into a growing problem? International treaties need to catch up. 

To hear more from Olga, tune in to Episode 45 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Commercialising Earth Observation & Weather Prediction Data

Earth Observation data has countless applications, from disaster management to weather prediction. While governments have heavily invested in some of these applications, smaller players are also making big changes in the satellite sector. On Episode 44 of The Satellite & NewSpace Matters Podcast, we spoke with Michael Hurowitz, the Founder and CEO of Weather Stream, about how his company navigates the commercial complexities of making earth observation data accessible to everyone. 

What are some of the biggest issues around being a data-driven space payer, where sometimes access to this information is critical to life?

If you look at traditional infrastructures such as government satellites, government data systems, and government built weather models, there’s an enormous economic benefit to them. There have been a lot of attempts to study that in as much detail as possible. From a company perspective, however, trying to play a role in that world is difficult because of the sheer complexity and costs of doing these things. The weather and climate space in particular is dominated by predominantly government infrastructure, so most of the skilled people we need are happily employed in research and operational environments. 

However, without that investment from the public sector, there wouldn’t be an opportunity for companies like ours to exist, because if you try to build it all from scratch, the costs would be off the charts. We’re standing on the shoulders of giants and looking for those niche, high-value pieces of the problem that we can affect through a commercial business model. 

Ultimately, if our data sits in a database, and it’s only pay-to-play, we’re not gonna be able to have the impact we want. But, at the same time, if we don’t bring enough revenue in to keep our investors happy and fund the satellite program, we’re not going to be able to meet our users’ needs. It’s strange to strike the balance between wanting to give away as much as you possibly can while supporting our fundamental business model. We still have to defend our use of resources to our investors. 

Ultimately, the public sector is a little more stable, but also a little more risk-averse. The role that small businesses can play is to help take those risks that the public sector either shouldn’t take or doesn’t know how to take. Small teams of people can minimise the bureaucracy, try things, build as fast as we can, and be okay with working with a different mindset. If the public sector spends a billion dollars on a satellite program out of taxpayer money, it has to work and it needs to fulfil the mission requirements. Anything less, we would consider a failure. 

At a startup, we have to take a different approach, but ultimately, we’re going to be measured on the quality of the product. If you can build a quality data product that is sufficient in its accuracy and timeliness to meet users’ needs, that’s the ultimate test. The problem to solve is, can you get there with a smaller budget? That’s a very difficult problem to solve.

Is satellite data or weather data accessible to all currently, and how does that fit into creating a viable business model?

There has been some really amazing progress internationally with the WMO 40 in particular. The WMO has been working with many countries for years now to establish one of the most efficient sectors on the planet in terms of sharing information, and we have removed barriers to sharing, import, and export data access. There are still infrastructure elements in the way, but even for an individual who’s interested in weather, you can go download the software if you have a suitable computer, and you can run these models yourself. Not that many people try to do that, but it’s all there. The core code is open source. It’s all freely available. All you really have to do is sign a few licence agreements and accept some of the terms that come with it, but there’s a lot to start with. 

Every commercial enterprise in the weather sector has leveraged these capabilities. We all rely on government satellites, including their infrastructure, to start with. We connect that to our core technology, which is in-house and microbial radiometry that characterises the environment. We then connect that to end applications and try to figure out where in the value chain we can move the needle in a way that the government won’t try to do. For example, the government isn’t going to try to build bespoke solutions for specific industries, so that’s where our niche is. 

What are some of the areas that the government hasn’t gotten into that Weather Stream is able to provide information for?

There’s data and then there’s applications. The data we’re talking about is the fundamental environmental conditions, the atmosphere, the surface of the Earth, the oceans, the sea, ice, snow, soil moisture, etc. Those are the datasets that the satellite programs are designed to acquire, but it’s about how you leverage that data. That’s where the industry comes in. 

One of the barriers is actually just the technical know-how required to get started, which is a training issue. In terms of the applications that we focus on, there are so many interesting sectors like the insurance world where this data can move the needle for their businesses. When you talk to end users, you find all kinds of use cases where if we just had a little bit better resolution we could use it in new ways, and that moves the needle for us as a business. So that’s what we try to find – these day to day operations that have niche use cases for data that can enable new ways of doing business or new products and services.

Have you found it difficult to relay your value to particular sectors that may not think that using data from space would be beneficial to their industry? 

There’s definitely an educational challenge/opportunity. It’s something that’s truly new and different, so it takes time to educate people on how to use it. One of the biggest challenges for what we do is that most of the environmental satellites are being consumed by other complicated modelling systems and data systems, so by the time it gets to an end user, it’s gone through multiple levels of abstraction. When you’re looking at a weather forecast, people don’t really understand what data simulation is. In reality, people are looking at how we deal with things like rainfall, how we think of storms, etc. How do you take a real-world storm and then assign a 5, 10 or 25-kilometre grid and say, ‘Within this one cell, there’s all this physics going on, but we have to treat it as one cell’? We need advancements in all of those areas to improve our understanding.

To find out more about the weather and Earth Observation sectors, tune into Episode 44 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Making Space Debris Removal Commercially Viable  

Sustainability is a growing concern for the space industry, as huge numbers of satellites are being launched into orbit. To help us unpack the issue, we invited Amin Chabi, the Founder & CEO of Lúnasa Space, to speak to us about it on Episode 43 of The Satellite & NewSpace Matters Podcast. He shared his views on debris removal and in-orbit servicing, which you can read here. 

“Space sustainability is of growing importance, not just for commercial companies, but also for the governments that have their own assets in space. Every few weeks or months, we see news coming out that some company or region is starting to build mega satellite constellations in space. We recently heard of a third company from China registering for 10,000 satellites. If these mega constellations come into effect, we’re looking at about 100,000+ satellites going into orbit in the next 7-10 years. Managing such a fleet in space is challenging, and we should expect things to go wrong. 

There will probably be a sudden increase in satellites launching into orbit now that the launch costs have dropped, so the possibility of a non-operational satellite colliding with another non-operational satellite will dramatically increase. It’s something that we cannot control. What we need to do internally at Lúnasa Space and then as governments, is show how we can commercially solve the matter, with the government’s support with, let’s say, enabling services. That’s what we usually see in the space/defence industries, where the government starts funding the removal of debris, hoping that these services will get commercial traction. 

At the moment, commercial companies are not very interested in paying to remove their satellites. But why is that? There are no licensing regime requirements, saying that if your satellite was non-operational, you will have to pay to remove it yourself, otherwise you won’t get a licence again. There just isn’t anything pushing these companies to remove their satellites. I’ve spoken to companies in the past that were launching satellites into orbit for just a few hours of operation, and the satellite stayed in space for several years. That’s where the objective of space is not correct. It will damage our future environment if nothing changes. 

We need to look internally at companies like that and think, how can we make these removal offerings more commercially attractive? What can we provide? Some companies are launchers that are transporting satellites into space, then they have further capabilities on board to grab a dead satellite and bring it back on the return journey. Now, that can reduce the costs a lot, because you’re already your primary objective, which is a transporting service, and you’ve got a good revenue potential from that. The cost of the secondary objective of removing debris can be reduced a lot because you have already made a premium. 

There are other solutions as well, such as reusable assets and space trucks which can grab other satellites. There are other services like refuelling that add more servicing opportunities or commercial opportunities to satellites. There are several areas, but I think it has to start with commercial companies like us, planning a way to remove dead satellites in a way that can benefit the end users. Otherwise, if they’re not happy to pay, the number of non-operational satellites will increase, which will become a hazard for our other operational satellites, which matters for our daily lives on the planet.”

To hear more about space sustainability, tune into Episode 43 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Using AI in Recruitment  

On a special edition episode of The Satellite & NewSpace Matters Podcast, we sat down with three leading HR and talent acquisition specialists to discuss emerging trends in the space sector. Joining us were Kelly Tobin, the Senior Talent Acquisition Manager at Intelsat, Bettina Schaaf, the VP of Recruiting at Rivada Space Networks, and Bethan McAulay, the Head of Talent at Astroscale. A highlight of the conversation was a discussion about the use of AI in their recruitment processes. Here’s what they said: 

Bettina Schaaf: “AI is currently the most important topic within our recruitment. We have to integrate it more in our process. The first place where we use AI is when we search for candidates, and we have various different ways of doing that. When it comes to the screening of applications, for example, at Rivada, we receive your 500, 600, even 700 applications each month, so it’s a challenge to screen everybody. AI could really help with that. In the future, AI will be integrated into each step of our recruiting efforts to make the work more efficient so that we can concentrate on our key business. Having said that, the human component will always have priority when it comes to decisions and collaboration.”

Bethan McAulay: “At the moment we don’t have any generative AI built into our process from a talent acquisition perspective. It’s something we’re constantly talking about, and we’re looking at when the right time is for us to adopt it where’s a value-add. Those elements may be slightly controversial, but I think there is a real place for it – not necessarily in applications or in reviewing, but across the HR spectrum. 

Even from a candidate perspective, I’m quite supportive of candidates using generative AI (to an extent). When it comes to making those applications, there is very little high quality career support out there, particularly at the early careers level, but also for people who are in the mergers and acquisitions world. There are a lot of people being forced out of opportunities after working at companies for a long time, which means they may be out of practice when it comes to writing CVs or understanding interview questions. Using generative AI as a tool to prepare a first draft for CVs or covering letters is really powerful, and it takes a lot of pressure off individuals. But, I don’t want anybody to just submit something completely written by generative AI; I would like to see so they’ve been editing it at least.”

Kelly Tobin: “Recruiters have really loved using the AI tool within the LinkedIn recruiter platform. What we’ve found from our metrics is that there is a much higher rate of response from candidates that we cold-called when we used that AI feature. It looks at the potential candidate’s profile and the job description and creates a tailored message, which saves the recruiter from having to go and read both and spend 15 minutes crafting a message. Instead it’s done for you in 30 seconds or less. So we have found that that works great, because a personalised message definitely generates more responses. 

When we were talking about recruiting people from outside of the satellite industry, one thing that I did recently is I partnered with the National Society for Black Engineers. We put on a special reception just for this organisation at the recent satellite show in DC, and we had different employees coming in to explain everything that we are doing within the different verticals of the business. That was a great success. We are trying to continue to think about different ways to open up this market so that it gets broader attention and applicants, especially from a diverse perspective.”

To hear more about the current challenges for people professionals in the satellite industry, tune in to Episode 42 of The Satellite & NewSpace Matters Podcast here

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

Inside the Reloaded Factory  

On Episode 42 of The Satellite & NewSpace Matters Podcast we sat down with Kevin Lausten, the President of Morpheus Space, to talk about the new manufacturing plant that the company has opened in Germany. He gave us an inside-look at the factory’s mission, as well as the talent strategy behind the new team there. Read on to find out more. 

Your new factory opened on the 23rd of July, in Dresden. Can you tell us what to expect from the facility, and what do you hope it will achieve more broadly for the space sector? 

We’ve seen substantial demand for space propulsion, and this is a hard problem. Space propulsion requires very complex technology and a large volume of systems and products to be available to the market. That means there is a lack of availability for propulsion systems, so we have designed and developed an electric propulsion system called Go-2 which can be used individually for relatively small spacecraft. It can also be clustered to address the propulsion needs for somewhat larger spacecraft, but we were very much focused on the CubeSat and SmallSat, where we’re seeing a dramatic increase in constellations that fall into that category. 

Economics 101 says you’ve got to make sure that supply matches demand. If demand is high, then you need to increase supply, so that’s really what we’re focused on when it comes our production factory. The intent there is to ensure that we are sufficiently scaling production to match demand, and as I referenced earlier, the demand has been quite high, both within the European and US markets. 

We feel that scaling the production for Go-2 is an important step for our company and the industry, as at times there have been spacecraft initiatives that have been stalled due to the lack of available propulsion, and that’s a problem. A big part of the reason we’re starting up the new factory is to make sure that that is no longer a problem in the industry. We want to make sure that when innovators and spacecraft operators have new ideas or new business opportunities, and they want to launch a satellite or constellation, we’re there to support them. We’re there to provide the necessary propulsion capabilities to make that vision become a reality.

Why did you choose Dresden as the location to build that team?

There’s a couple of reasons. First, our founding team met at the Technical University of Dresden, and the company was founded there too. That’s where we do our Go-2 research and development work, so we already have a footprint of about 30 staff in the Dresden area. Adding to that just made sense, because you want to have development and production within close proximity to each other. So, Dresden became an anchor point for us. From there, we’ve been able to recruit a lot of great staff members who have either come up through university, moved laterally from other industries, or relocated to Dresden. Now we’ve got a centre of excellence when it comes to electric propulsion in the Dresden area. 

We found a great facility that was really well suited for the type of work that we need to do to scale up production for Go-2, and it’s only 10 minutes from our development facility, which makes it quite easy to move staff members back and forth and facilitate that collaboration between development and production. 

A second factor is the availability of talent. We’ve seen a lot of great folks come up through the university in Dresden. Dresden is also becoming established as a startup hub of sorts in Germany, where the local government is very supportive of startups. They help startups get going and make connections with folks that can help with recruiting and bringing new people in.

You touched on bringing in people from different industries and transferable spaces. What areas do you see people coming from and then being able to fit comfortably in space?

Precision manufacturing is a big part of the talent that we’re looking to source for the production facility. That can tie into a wide range of industries. We recently hired someone who was a professional watchmaker, for example. Now they are helping with the design, development and manufacturing of our electric propulsion systems. Our propulsion system is 10 centimetres cubed. There are 40 zones of thrust that are created, and each emitter has its own individual fuel tank. So you’ve got 40 fuel tanks, and 40 emitter points, all contained within a 10 centimetre cube form. That’s a lot of technology packed into a small space that can only weigh 2.75 kilograms. That requires quite a bit of precision. 

Of course, aerospace engineering is the logical place for us to source talent. We will go into that talent pool and bring people in, but there’s transferable skills from a wide range of other industries that could be applied to this work too. When I was made aware that we had identified a candidate who had a background in precision watchmaking, it opened my mind to the other industries that it would be possible to source talent from. As a young startup, we have to get scrappy and creative when it comes to hiring. It’s about finding people that are collaborative, who have the skills and are willing to work hard. We can train the specifics around aerospace if those three core criteria are met.

To find out more about Morpheus Space’s plans for future expansion and meeting wider industry needs, tune into Episode 42 of The Satellite & NewSpace Matters Podcast here

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WSBW Paris 2024: The Space Industry’s Path to Expansion, Innovation, and Sustainability

This year’s World Space Business Week (WSBW) in Paris set the stage for insightful discussions and bold predictions about the future of the space industry. As the space sector accelerates its growth trajectory, several key themes emerged that highlighted the immense potential and challenges that lie ahead.

Explosive Growth of the Space Industry

One of the most exciting takeaways came from Novaspace, emphasizing the rapid expansion of commercial space activities. Satellite services, communications, and Earth observation businesses are thriving like never before, with both private enterprises and governments driving the demand for satellite data. It’s not just a matter of sending satellites into orbit anymore—it’s about harnessing their capabilities to transform industries on the ground.

Earth Observation: The Powerhouse of Data

BlackSky’s win of the 2024 Novaspace Leading Earth Observation Business Award underscored just how crucial Earth observation has become. From defense to agriculture and environmental monitoring, the value of geospatial intelligence is skyrocketing. The ability to monitor and analyze our planet in near real-time is becoming indispensable for decision-making in both public and private sectors.

Sustainability and Space’s Role in Climate Action

Another key focus was sustainability, a hot topic in every industry, and space is no exception. WSBW attendees were deeply engaged in how space technology can be a game-changer in fighting climate change. From climate monitoring to sustainable energy solutions, space assets are increasingly being leveraged to support environmental protection efforts. The synergy between space and sustainability is set to drive innovation in the years ahead.

The Booming Satellite Communication Sector

The satellite communications sector is experiencing significant shifts. According to Euroconsult’s projections, this industry is poised to hit USD 123 billion by 2032. While traditional video services are declining, new data-driven verticals, such as direct-to-cell communications, offer immense opportunities—potentially unlocking a USD 100 billion market. However, despite the excitement, challenges in adoption remain a hurdle that the industry must overcome.

Changing Revenue Streams in Satellite Operations

Interestingly, the financial landscape for satellite operators is evolving as well. The mix of revenue sources is shifting, with value-added services now representing a larger slice of the pie. In contrast, wholesale capacity—a mainstay in satellite business models—has dwindled to just 20% of total revenue. This shift signals that operators are adapting to a new reality where innovation and tailored services are driving profitability.

WSBW 2024 not only showcased the rapid evolution of the space industry but also highlighted the innovative ways in which it’s intersecting with broader societal needs—from climate action to next-gen communications. The future is undeniably bright, but with it comes the challenge of navigating new frontiers. As the industry grows, so too will its role in shaping the world of tomorrow.