Katja Schmieding, Author at neuco

Organically Attracting Satellite Talent

Posted on October 22, 2024October 21, 2024 by Katja Schmieding

As talent shortages remain rife across the satellite industry, companies are adopting unique ways to attract talent from outside the sector. On Episode 40 of The Satellite & NewSpace Matters Podcast, we spoke with Mustafa Murad, the CEO of Appliot, about how he is organically building a team. Read on for his insights.

How is Appliot trying to find the best talent for its team?

The work-from-home concept has made the competition very aggressive in the talent market. Everybody understands that after COVID, there are no more geographical boundaries, so the competition is extremely high. Talent is everywhere, so our recruitment agents are hunting around different companies across the sector.

In addition, I would say that recruitment itself is a very rare skill in the market today. Understanding talent, how to deal with them, and how to hire them requires a specialist skill set. Going to professional entities who can do the headhunting and hiring for us will be a much easier and more cost-efficient approach. It also develops organic skill sets, especially in the high-tech industries and communication field. Partnering with specialists is the best way to hire talent at the moment.

What do you think companies can do to attract more talent in an organic way?

The overall company development roadmap definitely is a key component that attracts talent to join and carry on. Sometimes you can be successful in hiring but not in retaining top talent. Our company roadmap is definitely something that attracts talent, but also is a key tool for how the company develops the talents within the company.

In our part of the world – and by that I mean the Middle East and Africa – attracting talent to the company can be a challenge. The philosophy of how we deal with our employees has to evolve, and the culture has to change. People should understand incentives like they do in other countries or continents because I think that is the only way to maintain and attract talent to companies.

To hear more from Mustafa Murad, tune into Episode 40 of The Satellite & NewSpace Matters Podcast.

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Inside Apex’s Next-Generation Satellite Bus Solutions

Posted on October 4, 2024October 8, 2024 by Katja Schmieding

As the industry works to make access to space more widely available, innovative launch solutions and shared rockets are becoming increasingly popular. On Episode 38 of The Satellite & NewSpace Matters Podcast we spoke with Ian Cinnamon, the Co-Founder and CEO of Apex, about the company’s unique solution to this phenomenon. Established in 2022, Apex aims to address a growing opportunity in spacecraft manufacturing thanks to its standardised product offering and rapid manufacturing techniques. Read on for an inside look at the founding story of this innovative company.

It all really started through customer conversation. I’m a big believer that you start with the problem, not the solution. From over 100 customer conversations, my Co-Founder Max and I very quickly realised that the bottleneck in the industry used to be the launch site. So how do you get something from Earth up into space more quickly? That bottleneck has effectively been alleviated thanks to all of the brilliant launch companies and investment dollars that have gone into the space. However, with any systems equation, when you alleviate one bottleneck, another one will appear in the system. The bottleneck has now shifted to satellite buses.

If you don’t know what a satellite bus is, the way to think about it is that a rocket or launch vehicle will take something from Earth and deposit it onto a platform in space. The thing you’re depositing into space could be a fancy new camera that looks at climate change or monitors the movement of troops. Maybe it’s a communications dish that helps us talk to each other all around the world, et cetera, et cetera. It could be anything, really. Whatever it is, we call it the payload.

There are brilliant companies out there who are amazing at making payloads, but those payloads cannot survive on their own in space. So take a camera, for example. Let’s say you make a new fancy camera that can take amazing high-resolution photos of the Earth. If you just stick a camera up in space, it doesn’t work because it needs power. It needs to be able to move around, communicate with the Earth, deal with thermal issues, etc. In order for the payload to function in space, you have to attach it to what’s called in the industry a satellite bus or satellite platform.

These buses have been made since the dawn of the space era, but from all of the conversations that we had in the early days with customers, what we realised was that companies were able to secure a ride to space fairly quickly, but the problem was the satellite bus that would let the payload function was the slowest part of the process.

That problem was universal across government, commercial, and everything in between. Almost every single customer we interviewed said the biggest pain point they had was the speed at which they could get one of these satellite buses. That is what we set out to solve at Apex: how can we alleviate the bottleneck and deliver satellite buses as quickly as possible to customers?

To hear more about Apex’s unique service offering, tune into Episode 38 of The Satellite & NewSpace Matters Podcast here.

The Past, Present and Future of the SATELLITE Conference

Posted on August 30, 2024 by Katja Schmieding

On a special episode of The Satellite & NewSpace Matters Podcast, Jeffrey Hill, the Executive Chairman of the SATELLITE conference from Access Intelligence, joined us to discuss the latest event in March. He shared his insights from fifteen years of working for the conference, as well as his insights on the future of the space industry and its resulting impact on the conference.

How did the satellite industry look when you first started working at the SATELLITE conference in 2009?

Back then it was small enough that everybody knew each other. It was a very intimate industry where everybody worked for everybody at one point in time. It was around 10,000 attendees at the time, so it was still big, but most of them were from the broadcast industry because we had just as many satellite operators as launchers because they would sell to the operators. There were very few young people and very few women. Everybody had an engineering background, so everyone used ‘engineering speak’, even if they weren’t in engineering now because they were executives or in legal or finance.

The conference used to be all about selling products and discussing the industry’s next engineering transition. Some people, like SpaceX, were trying to disrupt the industry, but the idea of somebody coming in and doing something faster than usual was met with suspicion. People thought these new ventures would fail because nothing had changed in the last ten years. Everybody was about to retire, so who was going to take over? Change needed to happen whether people were ready or not.

What solutions are currently the driving force of the conference, and how are they shaping the show?

There are a few different ones for a few different groups of people. This year, the main conversation is this convergence between the cellular terrestrial world and satellite telecommunications, with the advancement of 5G as the standard. We have become a general telecommunication show in the sense that people from the terrestrial world have to come and learn about how satellites work and how the satellite business model works. They don’t know how satellite operators make money, so we have an educational component where we’re meeting this new group of people.

The second most popular conversation is about the fact that satellites’ data analytics and imagery are now so commonly used in the news to inform people about current events. Satellite data is now a crucial element of any news story. It brings proof right to the public. You’ll hear a lot about satellite intelligence data gathering. I imagine we will also hear a lot about the recent news story about Russia possibly bringing nuclear weapons into space and violating the Space Treaty of 1967. I imagine that will be a unifying discussion because everybody in every session dealing with the space segment will have to talk about protecting their assets and infrastructure.

We’re not just talking about telecommunications on the Earth; now we’re talking about the moon and getting communications systems established there. If we were to successfully land on the moon, it would take us 15 minutes to know if they did.

How do you see both the industry and therefore the SATELLITE conference developing over the next 10 years?

I think the industry is going to be much more focused on infrastructure security as space becomes more competitive on a global economic scale. I think we’re going to see a lot more discussion about policy because the industry needs guidance. The private industry can move really fast, but without directing policy or some agreement with the major space powers about what is or is not acceptable in space, we cannot approach space real estate. We have to forget about certain boundaries and work together. There’s going to be a complete shift in policy that’s going to require private industry and government to take the lead.

I also think you’ll see a lot more discussion on the future of propulsion and rocket technology. We’ve really reached the limit of what we can do with fuel-based rockets, which are just going to get bigger and bigger and bigger. To get all our stuff in space, we’re going to have to launch more rockets, but we don’t want to destroy our environment while we’re trying to get into space. We have to look at some of these alternatives.

I think we’re going to see a lot more diversity in terms of the types of people who come to the SATELLITE conference from outside of the space industry. There’s going to be a focus on education and demystifying space, making it seem more normal than it is. In reality, space is a super dangerous, inaccessible place to do anything. We’re going to have software engineers coming from other industries, and they’re going to want to know how their systems will operate on a space station. The space industry is going to have to communicate with them and explain to them why they should be doing their research in space.

To hear more from Jeffrey, tune into Episode 34 of The Satellite & NewSpace Matters Podcast here.

Differentiating Your Satellite Company

Posted on August 9, 2024 by Katja Schmieding

As the satellite industry expands, differentiating your product or service has become more important than ever. On Episode 32 of The Satellite & NewSpace Matters Podcast, we were joined by Adeline Pitrois, the Head of Sales at Latitude, to talk about how the company are setting itself apart by catering to a specific client base. Read on to find out more about how to differentiate your own offerings.

Why should a small-sat or constellation operator choose a dedicated small or light launch provider rather than the larger providers or ride-share agreements?

Ride-share programmes are very good if you’re at the very beginning of your deployment or if you’re in your IoT phase. But dedicated lunches will allow you to optimise your constellation deployment because it will help you deploy your constellations faster. In the end, it’s a question of revenue, which is important when you start to deploy your business and your constellation. It’s also a question of managing your own lunch solution. If you have your own, you do not need to share it with others and to be ready at a certain time. You are also not constrained by specific arbiters who decide to follow you.

When you develop a constellation programme, you want to manage it from the beginning to the end. That is what dedicated launches offer you. It’s very competitive because people very often think that if they buy their own launch solution it will be very expensive. Now, we always speak about the total cost to orbit. I try to change how people think about it – you cannot compare different solutions using the price per kilo, because you have only part of the price when you do that. What is interesting to compare is what we call the total cost to orbit. That starts when your satellite is ready on the ground and ends when new satellites start operating in space. If you take all the costs related to your constellation or the way you will put your satellites in orbit, then you realise that even a dedicated launch solution is competitive compared to a rideshare solution.

This is something nobody can do right now, because we do not have that type of solution except with Rocket Lab, which is currently operating in that market. People need to change the way they see dedicated launch solutions to consider that they are totally free to do what they want with the launch solution and can design 100% of their constellation without any constraint from from from the launch services.

What differentiates an offering like Zephyr from other providers or solutions?

When we speak about competition, it’s often mentioned that we have direct competitors and indirect competitors. Indirect competition could be the biggest launch solution, like the one from either RSA, because we are not targeting the same markets. We do not offer the same the same solution. We could have some projects that overlap, but we have really different targeted markets.

Direct competitors are all Microline solutions like Xavier. The one with the 200-kilogramme capacity in Lille Rocket Lab is a direct competitor. However, latitude will offer a different solution, and we’ll offer the best solution at a very competitive price. We will also offer a very flexible solution, thanks to different elements – one of which is our launch rate. We will target 50 launches per year because that is the key to offering our customers all the different advantages. When you are launching 50 satellites per year, you offer a huge flexibility to your customers, who are then able to deploy a constellation in less than 10 months. Combining these elements at the very beginning of the project will allow us to become a leader in the market.

To hear more about differentiating your satellite products, tune into Episode 32 of The Satellite & NewSpace Matters Podcast here.

Addressing Ethics in the Space Industry

Posted on July 12, 2024 by Katja Schmieding

With growing concerns over the human side of the space industry, ethics are becoming a pivotal part of conversations in the sector. On Episode 30 of The Satellite & NewSpace Matters Podcast, we spoke to Sita Sonty, the CEO of Space Tango, about her thoughts on the topic. Sita has an impressive career history in space, including leading space industry practices at the Boston Consulting Group and working as the Head of Human Spaceflight Sales at SpaceX. She also led an interesting career in government, with over 17 years of experience as a US diplomat. Combining these two areas has given her a wealth of insights into the legal and ethical implications of space. Read on to hear her thoughts.

“A lot of the decisions that are made by sovereign governments impact where you can launch a launch vehicle from, how much payload it can carry, the purpose of its payload, whether it is designed to have a civil, commercial or national security purpose, how many of those technological pieces can be made in your nation as opposed to manufactured elsewhere… There are also questions like ‘To what extent is technology transfer either problematic from a sovereignty perspective, or highly beneficial from a bilateral negotiations perspective?’ These are the things that have generally been decided upon by senior government officials.

At the same time, ethical concerns are not only limited to complex foreign policy and national security decisions. Every government has to make those decisions on an increasingly frequent basis, given the amount of activity that’s happening in space, and the number of countries that are getting involved in the space economy. That being said, those decisions are not only made by those senior policymakers – they’re also increasingly made and shaped by the technologists themselves. There is a natural tension between wanting to continue at the pace of innovation so that we’re launching as quickly as we can and meeting those ethical limits.

We’re providing frequent opportunities to launch, and we’re bringing down the unit economics so that launch capability is at today’s level of affordability. However, it’s not just being provided by one provider – there’s a multitude of launch providers out there that can enable access to space. Let’s say we achieve that, we’re still in a world where there’s one major launch provider, but there’s a number of other newcomers who are increasingly catching up, but are not quite there yet. As that dynamic grows or evolves over time, let’s say there’s increasing access to various orbital planes, the big ethical question is, ‘How do you reasonably allocate access to orbit?’, because it’s not an infinite resource.

There’s a great study that’s been done by Professor Richard Lunars at MIT, on how to appropriately calculate orbital access if it’s not an infinite resource. How do you appropriately calculate it using just data? On top of that data, you overlay the filter of ethics and say, ‘Well, in a perfect world, there should be equitable access to orbital slots or orbital bins in various orbits, and the proliferation of LEO is the one that is of greatest concern’.

So from an ethical perspective, who gets to decide, and what is the fair outcome? How do you measure the fairness of that decision-making process, as well as mapping as much actual data as possible? You have to consider whether that data is the economic contribution or the percentage of GDP of a given country to its space programme. Is that the proportion by which they’ll be granted access to an orbital slot or set of slots? There’s the international telecom union that has performed something similar in geosynchronous orbit for the telecom industry, but what about LEO? And what about if we’re going beyond one industry and trying to encourage as much industrial growth in low Earth orbit as possible? Is there a new agency that can provide that function? These are the kinds of things that folks in industry think about constantly because there’s this big laudable goal of democratising space, but that is a lot harder to achieve when you think through not just the economics of it, but also the ethics of it.

So how have the ethics questions evolved during my time in the industry? I’d say in a few ways. There’s the ethics of access to performing what you want to perform in the orbital location where you want to perform it because you can’t perform the same functions everywhere. Access is, in effect, controlled by the launch providers. You could set policy to say, ‘Here’s an international organisation, various countries are going to fund it, it’s going to be similar to ICAO, which governs commercial aviation.’ There’s some precedent for the policy segment to say, ‘We’re going to start up agencies at the national and then the international level and those agencies will resource governance structures and technologies that will enable us to have things like air traffic control in space.’ That is a highly evolving segment which provides access to various orbital locations through various launch providers.

It’s attracted a lot of attention because at the end of the day, do government agencies have enough resources to keep up with the pace of innovation, and continue to provide that access to orbital locations in a reasonable timeframe? That requires resources, judgement, knowledge, skills and abilities. That’s the phase of evolution that we’re in right now. When it comes down to microgravity research (which is what space will do in the value chain), there are other governing bodies that we partner with, such as the FAA and NASA, for certification of our hardware and facilities. We also partner with the FDA to provide us with what’s called the Current Good Manufacturing Practice licence, so that the artefacts that we bring back down from microgravity can be utilised on humans. Whether it’s for stem cell tissues, organs on chips, or drug compounds, to be able to bring substances back down, you still need to have the approval and certification to put that into a human body. There is a thought-through process and set of ethics around it.

There have been structures that we at Space Tangle have been able to leverage, historically in a pretty short timeframe, so that we’re keeping up with not only the pace of innovation and trying to move the needle on it, but at the same time making sure that we’re thinking through the most ethical and equitable outcomes. We aim not only to preserve the lives of the humans who are going to be beneficiaries of the payload that we bring down but also to do no harm in the process.”

To hear more from Sita about the human element and governmental impact of the space industry, tune into Episode 30 of The Satellite & NewSpace Matters Podcast here.

Mitigating Space Debris

Posted on June 28, 2024 by Katja Schmieding

Orbital debris and mitigation are pressing issues in today’s Satellite and NewSpace industry. On Episode 29 of The Satellite & NewSpace Matters Podcast, we spoke with Andrew Faiola, the Commercial Vice President at Astroscale, who is leading the charge in tackling them.

Why has it taken so long for the industry to do something about debris and future mitigation?

The proliferation of spacecraft in orbit has accelerated the realization that something needs to be done. Most people are familiar with the Kessler effect, which identified space debris as an issue a long time ago. But now, things are accelerating very quickly.

The other part of it is technology, and its ability to deal with the issue is starting to catch up. 10 years ago, when Astroscale was founded, our founder had identified that there was going to be an issue, but there wasn’t then the technology to deal with it in a cost-effective way. Because of this burgeoning space economy and the number of companies that are operating in this space, the pace of technology and innovation is accelerating as well. It’s enabling us to start addressing an issue that wasn’t even able to be addressed just a couple of years ago.

What do you think is the viability of the long-term market for these missions beyond the next decade or so?

The environment is going to get more and more crowded. What we want to do is both mitigate risk by removing large, dangerous objects and ensure that we’re not creating more small debris. In the long term, there is going to be a view towards technology helping remove the smaller pieces of debris as well. I look at all of these things as stepping stones to the in-orbit space economy that everybody talks about.

Astroscale today is focusing on removing debris from orbit, but what we’re really good at is rendezvous and proximity operations. 10 or 20 years from now, we’re looking at more and more private industries in space, whether it’s human spaceflight, manufacturing, etc; those vehicles are all going to have to coexist together. They’re going to have to be flying, viewing and being serviced in space. Nobody wants to launch tonnes and tonnes of stuff from the ground because no matter how cheap a starship gets, you still have to start on Earth. Can’t we start to repurpose things that are already in orbit? How do we get to a circular economy in orbit rather than just deorbiting? That has to start somewhere.

On a national scale, what more needs to be done? And more importantly, by whom?

It needs to come from a number of places, all at the same time. Public awareness is key to putting pressure on legislators to actually enact laws. The industry can only do so much, it needs to come from both ends. Astroscale and others have done an extremely good job of influencing policy over the past years to the point where it is now recognised that the orbital environment has a pollution problem that needs to be sorted out, preferably before we have another tragedy of the commons.

But what’s the next step to actual legislation or regulation? Historically, I would have come from the standpoint of ‘more regulation is bad’, right? Let the market sort itself out. But in the time that I’ve been here, I’ve actually realised that having the right regulatory framework in place that places the right incentives for behaviour rather than penalties is actually going to catalyse investment and innovation. We need that foundation in order to make a success of it, because this is a brand new market that we’re trying to develop.

Without having public awareness and the right regulatory and legislative framework in place, it’s hard to make it work. We’ve seen this before in other areas, whether it’s cod fisheries in the North Atlantic, or the Amazon rainforest, everyone knows that they should behave better or things will go bad, but until the right frameworks are in place that incentivise the right behaviour, people will act in their own self-interest.

To your point about who is responsible, is it national governments or international governmental organisations, I think everybody has a part to play in this. My background in communications for mobility, in-flight connectivity and maritime has shown me that there are organisations like the IMO that put rules of the road in place that people have to adhere to, but there’s national legislation as well. It is probably going to be a combination of all of those that help us move the industry forward.

To hear more from Andrew, tune into Episode 29 of The Satellite & NewSpace Matters Podcast here.

The Impact of Thermal Satellite Images

Posted on April 19, 2024 by Katja Schmieding

On Episode 27 of The Satellite & NewSpace Matters Podcast we were joined by Tobias Reinicke, the CTO and Co-Founder at Satellite Vu. Tobias has an extensive background in geography and computing with a career spanning over two decades in the aerospace industry. His main focus has been creating advanced solutions for global mapping. Satellite Vu is on a mission to build high resolution thermal data through the launch of their first satellite, the HOTSAT-1 in June, and the recent release of the first light imageries. Tobias explained the importance of using these images to protect our planet, and how companies can plan for the future using the same technology. Read on for his insights.

How can organisations use thermal imaging data to change their behaviours?

As a company we can detect heat loss at a very high level. Any industry or activity that is based on heat production, we can infer activity levels of. So you can imagine that companies that run large equipment, factories, refineries, or that sort of infrastructure, would request data for their own sites and connected sites that they may not have easy access to, to assess where they are losing heat. Because we’re a global service, we can give them a holistic view of all their assets and sites, and provide a benchmark for their site, showing if they are running at a certain level of capacity.

Companies have a mandate according to their emissions and wastage of heat that they need to abide by. We can show you whether your sites are achieving that or not. At the same time, if you’ve made some changes, we can show you what the before and after looks like so that you can validate that your changes have made an effect. As legislation and policies come into place in many countries, we are going to be able to help companies assess the situation and help them make the decision with our datasets. We hope to play a key part in monitoring assets that are coming online, are supposed to be coming offline, or are being retrofitted to be more efficient.

What are some of the benefits of infrared imaging sensors compared to other types of sensors?

There’s a bunch of other sensors, such as optical, where you’d see what the sun reflects, but that precludes you from collecting data at night. Again, you can derive activity by looking at cars or trucks being in place, etc, but you can’t see any actual heat losses or infer anything else. You have synthetic aperture radar, which can look at nighttime as well, which is the closest you can get to thermal on that sort of capability. But again, it doesn’t give you any colour because it’s a radar bounce, so it’s a bit tricky to interpret sometimes. Otherwise you can see actual activity by looking at the hyperspectral multispectral solar solutions, which look at gas emissions. Companies like GHGSat are looking at anything to do with emissions, which our bandwidth does not allow us to do. But on the other side, GHGSat can’t derive heat loss. A combination of sensors are going to create the best picture.

What can we learn from this data from the initial images?

The first image we got from the satellite was at Rome, it was a nighttime image, and you can very clearly see some heat around the place. Looking in the northwest of the image was the Vatican, which showed up as really hot. The reason for this was most probably because it is made up of large slabs of concrete. When we get into this city analysis and city planning, materials like concrete, stone, brick and tarmac retain heat really well, and emit it at night, which is both a good thing and a bad thing. It’s fine in the winter, but not too great in the summer when you’re creating urban heat islands. Otherwise, in Rome, we can see a nice river flowing through and you can see that the water is very cool. You can see the green areas are much cooler. You can infer a lot from this and play with it on the urban planning front.

How can satellite imaging help mitigate the effects of climate change?

We will be a monitoring service. We will be able to monitor what’s going on; there’s not much else we can do other than that. But I think that if you don’t know where your biggest heat losses and emissions are, you’re not going to be able to do anything about it. That’s very much what we’re there for – to give it a global, holistic and uniform view of the sites that are emitting the most heat and therefore producing the most waste. Asset owners and policymakers want to know about that, and then when they’ve made the changes they want to know how they’ve actually improved the situation. That’s how satellite imaging will help.

To learn more about satellite imaging and the work that Satellite Vu are doing in the area, tune into Episode 17 of The Satellite & NewSpace Matters Podcast here.

The Future of Aerospacelab

Posted on March 1, 2024 by Katja Schmieding

The satellite industry is a rapidly developing space, with new technology and applications emerging at a steady pace. On Episode 25 of The Satellite & NewSpace Matters Podcast we spoke to Benoît Deper, the CEO and founder of Aerospacelab, about how he sees the future of the industry unfolding. Aerospacelab was founded in 2018, with the aim of making geospatial intelligence both actionable and affordable, with its fully vertically integrated approach. Just last month, they launched their second satellite on a falcon nine rocket. Following these advancements, we asked Benoît about what we can expect to see from the company next.

What’s the most exciting recent development that you’re working on now?

What we’re building is quite interesting. We are trying to find the right balance between custom and standardised satellite buses, and we are iterating on that. What we discovered so far is that fully standardised buses are not what the customer wants, because they want to feel special and have their particular needs and requirements met. But, at the same time, they like the standard price. The real challenge is to find something that looks like a customised product, but has a price tag that is more in line with the standardised product. It is quite exciting to oscillate between the two sides and find a path where we believe we can converge to create something that is exciting for our customers.

What are you most excited to see Aerospacelab achieve in the next 3-5 years?

Now it’s a matter of scaling and being profitable. So again, it’s quite interesting to see what our technology will look like after the first couple of years. We have started to see some territory that would allow us to do that. Not everything is going according to plan, because as Napoleon said, ‘the plan is only valid until the first shot is fired’. However, we’re on track to meet our KPIs. Not that far in the future we hope to be profitable. For a NewSpace company that is huge, because it’s a small world where we have many brands, and we talk to each other quite often. Not that many NewSpace companies are actually profitable out there, so we’re excited to reach that goal.

To hear more from Benoît about the future of the industry, tune into The Satellite & NewSpace Matters Podcast here.

Companies to watch in the Satellite and Space Technology Markets 2021

Posted on April 9, 2021 by Katja Schmieding

In the ever-changing and fast-paced market of Satellite and Space Technology, there are many start-ups and businesses making amazing strides on the bleeding edge of the industry. We spoke to our team of Satellite & NewSpace consultants who work closely with the trailblazers in Space to get their list of the most exciting companies to watch in the Satellite and Space Technology Markets – 2021.

We’ve created an Infographic listing all the companies. Please feel free to share on social and download below!