John Clifton & Will Trenchard sat down recently with Margaret Davies for a fantastic and insightful episode of The Tech That Connects Us Podcast, in which we thought the conversation just flowed.  

Margaret has held a number of senior commercial roles in her career and is now CMO at Red Bee Media, having rejoined them 3 years ago. She’s seen a swathe of changes occur during her time in the video/broadcast world and remains hugely excited about what is still to come.  

Among other topics, we explore how she felt very early on that she was clearly “woman in a man’s world” and touched on her thoughts and feeling for diversity in the STEM industry. From ways it has changed but also what needs to be done to address the balance.  

We learnt a lot from Margaret that episode so we’ve shared our version of her thoughts below:

A Generational change in diversity – How a diverse team helps decision making. 

There is a generational change in progress, and it starts first with the importance of encouraging young girls to enter STEM fields. However, we must also make sure that boys are encouraged to do other things as well. 

It doesn’t matter if you’re a man or woman, the tech industry needs your skills. This is why recruiting from diverse backgrounds is so important. It doesn’t matter what gender you are; the tech industry needs all of our skills. 

Diversity helps with decision making. It makes us more open and creative in the decisions we make, which is good for both customers and commercial engagements. It helps make us more open and creative in the decisions we make, which is good for both customers and commercial engagements. 

What will drive the change is not just reaching targets, it’s about business leaders recognizing that to improve your business and drive more revenue, you have to invite diverse voices into the conversation. 

That’s why diversity is important because the female voices that come through cut through very clearly, because women that work in this industry have to be smarter because they had to work harder to succeed. 

There’s a phrase in relation to sustainability. And it applies to diversity as well, which is:  

‘Sustainability as an initiative within any business is not sustainable, unless it delivers business value, it has to contribute to the bottom line’.  

And while we have clear laws that protect bias against a raft of categories, the reality is diversity has to drive business value. 

And that’s where it comes back because diversity lends itself to more diverse, more challenging decision making. And that’s what ultimately should drive business value. And it comes with, quite frankly, the men who are business leaders, recognising that they have to let more voices through in business to be able to drive a different type of business value. 

Diversity is an important topic that we cover on nearly every episode of our Podcast. So don’t hesitate to go through our podcast archives and listen to some of our fantastic conversations with business leaders and experts.