Month: August 2024

On a special episode of The Satellite & NewSpace Matters Podcast, Jeffrey Hill, the Executive Chairman of the SATELLITE conference from Access Intelligence, joined us to discuss the latest event in March. He shared his insights from fifteen years of working for the conference, as well as his insights on the future of the space industry and its resulting impact on the conference. 

How did the satellite industry look when you first started working at the SATELLITE conference in 2009?

Back then it was small enough that everybody knew each other. It was a very intimate industry where everybody worked for everybody at one point in time. It was around 10,000 attendees at the time, so it was still big, but most of them were from the broadcast industry because we had just as many satellite operators as launchers because they would sell to the operators. There were very few young people and very few women. Everybody had an engineering background, so everyone used ‘engineering speak’, even if they weren’t in engineering now because they were executives or in legal or finance. 

The conference used to be all about selling products and discussing the industry’s next engineering transition. Some people, like SpaceX, were trying to disrupt the industry, but the idea of somebody coming in and doing something faster than usual was met with suspicion. People thought these new ventures would fail because nothing had changed in the last ten years. Everybody was about to retire, so who was going to take over? Change needed to happen whether people were ready or not. 

What solutions are currently the driving force of the conference, and how are they shaping the show?

There are a few different ones for a few different groups of people. This year, the main conversation is this convergence between the cellular terrestrial world and satellite telecommunications, with the advancement of 5G as the standard. We have become a general telecommunication show in the sense that people from the terrestrial world have to come and learn about how satellites work and how the satellite business model works. They don’t know how satellite operators make money, so we have an educational component where we’re meeting this new group of people. 

The second most popular conversation is about the fact that satellites’ data analytics and imagery are now so commonly used in the news to inform people about current events. Satellite data is now a crucial element of any news story. It brings proof right to the public. You’ll hear a lot about satellite intelligence data gathering. I imagine we will also hear a lot about the recent news story about Russia possibly bringing nuclear weapons into space and violating the Space Treaty of 1967. I imagine that will be a unifying discussion because everybody in every session dealing with the space segment will have to talk about protecting their assets and infrastructure. 

We’re not just talking about telecommunications on the Earth; now we’re talking about the moon and getting communications systems established there. If we were to successfully land on the moon, it would take us 15 minutes to know if they did. 

How do you see both the industry and therefore the SATELLITE conference developing over the next 10 years?

I think the industry is going to be much more focused on infrastructure security as space becomes more competitive on a global economic scale. I think we’re going to see a lot more discussion about policy because the industry needs guidance. The private industry can move really fast, but without directing policy or some agreement with the major space powers about what is or is not acceptable in space, we cannot approach space real estate. We have to forget about certain boundaries and work together. There’s going to be a complete shift in policy that’s going to require private industry and government to take the lead. 

I also think you’ll see a lot more discussion on the future of propulsion and rocket technology. We’ve really reached the limit of what we can do with fuel-based rockets, which are just going to get bigger and bigger and bigger. To get all our stuff in space, we’re going to have to launch more rockets, but we don’t want to destroy our environment while we’re trying to get into space. We have to look at some of these alternatives. 

I think we’re going to see a lot more diversity in terms of the types of people who come to the SATELLITE conference from outside of the space industry. There’s going to be a focus on education and demystifying space, making it seem more normal than it is. In reality, space is a super dangerous, inaccessible place to do anything. We’re going to have software engineers coming from other industries, and they’re going to want to know how their systems will operate on a space station. The space industry is going to have to communicate with them and explain to them why they should be doing their research in space. 

To hear more from Jeffrey, tune into Episode 34 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

The space industry is connected to so much of life on Earth. On a special episode of The Satellite & NewSpace Matters Podcast, I was joined by Jakub Dziwisz, the CEO at Orbify, to discuss how we can include the wider community in conversations about the future of space. Read on for the highlights of the conversation. 

“We’re at an interesting stage of adoption at the moment, which is part of the natural way that any sort of new technology has always been adopted. I still remember cars in the ‘80s; when they would break up in the middle of the road. Every driver would know a little bit about how to fix the car because they were difficult to operate. You would need that knowledge if you were stuck in the middle of the road in the ‘80s. Nowadays you can call someone to come and fix everything for you without getting your hands dirty. The same thing happened with computers in the late ‘90s. 

When this technology became useful, it became so easy that even small children could use it. We are observing the same trend with Earth observation now. Twenty years ago, Landsat imagery was accessible only to the very few people with PhDs. Now, we are always increasing the quality of the images and making them more accessible to normal people. As the technology evolves and matures, it will be able to reach larger amounts of the population.

That’s good because in the majority of societies, citizens have all the influence because every couple of years they vote for the government and decide what type of politics they would like to see. We as consumers have a lot of impact on the goods that we purchase too. When I go to a store, more often than not, I’m trying to understand what impact my chosen products are creating on the planet. If someone tells me “We are green, we produce our goods without killing or harming animals,” then I’m more likely to choose their product instead of the other one. The same thing happens If someone says, “We are using less plastics to produce our bottles,” and things like that. 

This is why I think that we as citizens have all the tools to impact politics and the commercial world and see the change. In order to do this, we need more transparency. I’m not a big fan of regulations, I prefer some dose of freedom, but one of the regulations that the EU is introducing is super helpful, which is called the Anti-Greenwashing Directive. Greenwashing is ending because if you claim to have zero impact or be an environmentally conscious company, you have to prove it. 

Our observational remote sensing service is a great way to collect proof of our corporate impact. We need more information—not necessarily more data, because we already have over 1,000 satellites orbiting the Earth collecting terabytes of data every minute—but we do need numbers that describe the environment around us. And this is exactly what we are trying to bring to the table.

To hear more from Jakub, tune into Episode 33 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.     

As the satellite industry expands, differentiating your product or service has become more important than ever. On Episode 32 of The Satellite & NewSpace Matters Podcast, we were joined by Adeline Pitrois, the Head of Sales at Latitude, to talk about how the company are setting itself apart by catering to a specific client base. Read on to find out more about how to differentiate your own offerings. 

Why should a small-sat or constellation operator choose a dedicated small or light launch provider rather than the larger providers or ride-share agreements?

Ride-share programmes are very good if you’re at the very beginning of your deployment or if you’re in your IoT phase. But dedicated lunches will allow you to optimise your constellation deployment because it will help you deploy your constellations faster. In the end, it’s a question of revenue, which is important when you start to deploy your business and your constellation. It’s also a question of managing your own lunch solution. If you have your own, you do not need to share it with others and to be ready at a certain time. You are also not constrained by specific arbiters who decide to follow you. 

When you develop a constellation programme, you want to manage it from the beginning to the end. That is what dedicated launches offer you. It’s very competitive because people very often think that if they buy their own launch solution it will be very expensive. Now, we always speak about the total cost to orbit. I try to change how people think about it – you cannot compare different solutions using the price per kilo, because you have only part of the price when you do that. What is interesting to compare is what we call the total cost to orbit. That starts when your satellite is ready on the ground and ends when new satellites start operating in space. If you take all the costs related to your constellation or the way you will put your satellites in orbit, then you realise that even a dedicated launch solution is competitive compared to a rideshare solution. 

This is something nobody can do right now, because we do not have that type of solution except with Rocket Lab, which is currently operating in that market. People need to change the way they see dedicated launch solutions to consider that they are totally free to do what they want with the launch solution and can design 100% of their constellation without any constraint from from from the launch services. 

What differentiates an offering like Zephyr from other providers or solutions? 

When we speak about competition, it’s often mentioned that we have direct competitors and indirect competitors. Indirect competition could be the biggest launch solution, like the one from either RSA, because we are not targeting the same markets. We do not offer the same the same solution. We could have some projects that overlap, but we have really different targeted markets. 

Direct competitors are all Microline solutions like Xavier. The one with the 200-kilogramme capacity in Lille Rocket Lab is a direct competitor. However, latitude will offer a different solution, and we’ll offer the best solution at a very competitive price. We will also offer a very flexible solution, thanks to different elements – one of which is our launch rate. We will target 50 launches per year because that is the key to offering our customers all the different advantages. When you are launching 50 satellites per year, you offer a huge flexibility to your customers, who are then able to deploy a constellation in less than 10 months. Combining these elements at the very beginning of the project will allow us to become a leader in the market.

To hear more about differentiating your satellite products, tune into Episode 32 of The Satellite & NewSpace Matters Podcast here. 

We sit down regularly with some of the biggest names in our industry, we dedicate our podcast to the stories of leaders in the technologies industries that bring us closer together. Follow the link here to see some of our latest episodes and don’t forget to subscribe.